Sam Stuchbury of Motion Sickness and Bex Kelly of FINCH have been appointed Co-Chairs of AXIS 2027, bringing together strong creative and craft perspectives as the awards continue to evolve.
The Comms Council has appointed Sam Stuchbury of Motion Sickness and Bex Kelly of FINCH as Co-Chairs of AXIS 2027.
Supported by a Creative Council, Sam and Bex will help shape AXIS 2027 and ensure the awards continue to recognise and celebrate the best creative work in Aotearoa.
Simon Lendrum, CEO of the Comms Council, says:
“The appointment of Sam and Bex as co-chairs reflects the importance of both ideas and craft in creative work that delivers impact and growth for New Zealand businesses. AXIS recognises the very best creativity in a market that has gained a global reputation for outstanding advertising.”
Sam Stuchbury says:
“People keep telling us our industry is stuffed, the future is uncertain, and apparently ideas are losing their value. Well, the kind of work celebrated at AXIS is the antidote to that. It’s creativity that can’t be rocked.
This year, we plan to platform the truly magical power of a smart idea combined with beautiful craft. Because when world-class work rises at AXIS, it takes Aotearoa’s creative reputation with it. We hope AXIS 2027 can build on the iconic direction the show is heading in, with a few fun things along the way. Looking forward to a hot meal and a cold drink. Long live creativity.”
Bex Kelly says:
“Having strong film and craft voices in AXIS has made it mean even more. Craftspeople in judging rooms means we are having quality discussions about the fascinating minutiae of casting, or sound design, or how to judge animation.”
