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Training

IPA Digital Performance Essentials Certificate

About

Build your skills to excel in digital performance marketing

 

In today’s fast-paced world of digital marketing, staying ahead requires mastering core disciplines like SEO, Paid Search, and digital campaign planning.

 

This course provides an in-depth understanding of these key areas, equipping you with the tools and techniques to plan and implement impactful marketing campaigns.

 

By completing this course, you’ll gain the confidence to manage client relationships, plan effective campaigns.

What you'll master

  • Gain essential grounding in how to be a successful client manager and strategic thinker

  • Become better at briefing, planning and executing digital marketing campaigns
  • The ability to hold your own in team and client meetings with a deep understanding of each key discipline in digital marketing

How it works

Course delivery

Duration: 30 hours of online learning across seven modules. 

Final Exam: Assessed via a formal online exam.

Certification: Passing the exam awards a digital certificate of completion.

 

The details

Who it's for

This course is tailored for junior professionals in the communications industry - for those in their first year in a digital agency, as well as experienced individuals looking to add knowledge of digital to their existing skill set.

 

2026 dates & booking deadline

Exam Dates: 1 July 2026 | 30 September 2026 | 2 December 2026

Booking Deadline: 1 May 2026 | 30 July 2026 | 2 October 2026

 

Investment

$1055 + GST (Members)

$1240 + GST (Non-Members)

 

Terms & Conditions

Candidates must pass the test to access the final exam. A deferral or cancellation policy applies if the test is not completed by the exam date.

 

Click here to read the courses terms & conditions.