Advertising Standards Authority (ASA)
Upholding responsible, truthful, and ethical advertising in Aotearoa
Advertising Standards Authority
The Advertising Standards Authority (ASA) is the industry regulator for advertising in New Zealand. It sets the standards for responsible advertising through its advertising codes and runs a free, consumer complaints process. The Communications Council is a founding Member of the ASA.
The ASA also provides resources and guidance to help advertisers understand and meet compliance requirements.
Key ASA resources
A user-pays service where you can ask questions about compliance.
Complaints Board decisions (from 2015) that provide precedent and guidance.
The annual Advertising Industry Turnover table.
ASA Guidelines in Practice
Unlock strategic advantage through compliant communication. Nigel Keats, former ad executive and ASA board veteran, shares practical strategies to help you reduce complaint risk, respond confidently if a complaint is made, and navigate challenges from competitors.
Find out more on the ASA website
For the latest advertising codes, guidance, decisions, and compliance tools, visit the Advertising Standards Authority website.