The Comms Council is proud to introduce Gary Steele, Chief Creative Officer of DDB New Zealand, as the Chairperson for the 2025 AXIS Awards.
With a vision to elevate the AXIS Awards to new heights, Gary has curated a distinguished Creative Council, drawing talent from both leading agencies and production companies across Aotearoa. This team will play a crucial role in shaping the future of the awards, ensuring they continue to honour the best creative work in New Zealand.
The Creative Council members will serve a two-year term, with exciting changes planned for the 2025 event and beyond.
Be inspired and connect with the brightest and most creative minds in the advertising industry.
A visionary global marketer, is the Global CMO of NotCo, a $1.5 billion unicorn startup disrupting food tech with AI.
Formerly CMO at Activision Blizzard, he led marketing for iconic gaming titles.
With 7 years at Restaurant Brands International and 18 at Unilever, he has created some of the world’s most recognised marketing campaigns.
Artist (NZ)
Jack Trolove, an Aotearoa/New Zealand artist with over 20 years of experience, explores embodiment and liminality in his work.
He has exhibited internationally, received awards, and pursued a doctorate at Auckland University. Jack's recent acclaimed exhibition, 'Tenderise,' reflects his evolution as a painter.
Alongside his art career, he has taught in academic settings, including fine arts and gender studies.
Partner & Chief Creative Officer, FIG (USA)
With a rich 25-year background in the advertising industry, Australian expat Justine Armour has spearheaded creative teams for globally renowned agencies such as Wieden+Kennedy, 72&Sunny, and Grey Group.
Currently, she serves as a partner and Chief Creative Officer at Fig in New York.
Chief Innovation Officer, and Co-Executive Creative Director at BMF (AUS)
McKenty began her career at TBWA in New Zealand, later contributing to Saatchi & Saatchi in Sydney and Google.
A trailblazer, she founded Rare with Google, promoting opportunities for underrepresented creatives.
Tara's notable achievements include leading an award-winning OPSM campaign, recognised globally for its effectiveness, and amassing over two hundred awards, including D&AD pencils and Cannes Lions.