Awards

AXIS Awards

Celebrating ideas and craft that set the standard for creativity in Aotearoa.

The AXIS Awards

AXIS is New Zealand’s creative excellence award. It recognises work where insight, strategy and craft come together to create ideas recognised for their strength and execution.

Winning an AXIS signals work that sets the standard for creativity in Aotearoa.

Explore AXIS

Enter the work. Explore the ideas that set the standard.

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Explore the work that set the standard at AXIS.

View the results

For the Culture by Dr Marcus Collins

Featured at AXIS Speaks, For the Culture explores the cultural forces that shape behaviour.

$36 + GST per copy

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Entry details & key dates

Key information to help you understand who can enter, how work is judged, and the important dates to be aware of.

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Become a judge

Judging is a critical part of our awards process and we’re inviting nominations from across the industry.

If you’d like to be involved, or know someone whose perspective would add value, submit a nomination below.

Submit nomination

Key dates

Early bird deadline: Friday 27 January 2026

Late deadline: Tuesday 3 February 2026

Category judging: Tuesday 17 February - Friday 27 February 2026

Executive judging: Tuesday 3 March - Thursday 12 March 2026

Eligibility

To be eligible, entries must:

Be work that ran in New Zealand between 1 January 2025 and 31 December 2025.
Be paid advertising/content that was part of a media schedule within the eligibility period.
Have been purchased by a media agency or the advertiser.
Be entered in the correct media category that matches the work.

Media Owner entries

Media Owners may enter, and do not need an agency/advertiser to enter on their behalf.
Media Owners can also enter with an agency/advertiser.

What’s not eligible

Work entered into a media category that doesn’t align with the work.

AXIS Student Challenge

The AXIS Student Challenge is an initiative of the AXIS Awards that connects tertiary students with a real-world industry challenge.

Working in teams, participants respond to a live creative brief before their work is reviewed by creative leaders from across the industry. Finalists receive feedback, refine their ideas, and progress through a multi-stage judging process, with the winning team recognised at the AXIS Awards.

The programme showcases emerging creative talent while highlighting the role AXIS plays in recognising excellence and supporting the future of New Zealand’s creative industry.

See the work