The AXIS Awards celebrate creativity and innovation in New Zealand’s advertising industry, recognising work that makes an impact and sets a standard of quality. AXIS highlights achievements across a wide range of disciplines, from strategic thinking to production craft, honouring the ideas and execution that bring campaigns to life.
The Comms Council is proud to introduce Gary Steele, Chief Creative Officer of DDB New Zealand, as the Chairperson for the 2025 AXIS Awards.
With a vision to elevate the AXIS Awards to new heights, Gary has curated a distinguished Creative Council, drawing talent from both leading agencies and production companies across Aotearoa. This team will play a crucial role in shaping the future of the awards, ensuring they continue to honour the best creative work in New Zealand.
The Creative Council members will serve a two-year term, with exciting changes planned for the 2025 event and beyond.
Chairperson
Gary Steele | DDB
Leisa Wall | FCB
The Jury Presidents have been selected on the basis of long-term track records of creative brilliance with proven expertise in the categories for which they are responsible for judging.
Sharlene George | Sweetshop
Craft in Film: Production
Bex Kelly | Finch
Craft in Film: Post-Production
Peter Vegas | FCB Aotearoa
Audio
Kristal Knight | Ogilvy NZ
Visual; Design & Art Direction
Shane Bradnick | TBWA\ New Zealand
Digital & Social Media
Melina Fiolitakis | Motion Sickness
Print, Out of Home & Copywriting
Rory McKechnie | DDB Aotearoa
Retail, Direct & Integrated
Brigid Alkema | Clemenger UnLtd
Film & Branded Content
Jonathan McMahon | Special
Media, PR & For Good