Industry resources

Quick access

Direct links to frequently used resources.

SMI media data

Monthly Standard Media Index reports on Aotearoa New Zealand’s advertising spend trends.

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Pitch principles

Guidance for clients on running a pitch process — from checking if one is necessary to what to do if IP-based pitching is unavoidable.

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ASA guidelines

Advertising codes and complaints guidance for Aotearoa New Zealand.

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Job descriptions

Role templates across agency disciplines to support hiring and role clarity.

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Featured resources

Curated resources and tools to support agencies across key industry topics.

Redesigning the Agency Value Model

Download the report to help your agency move beyond hourly billing.

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The EFF Word Series

A collection of resources focused on marketing effectiveness

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He Tāngata

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Browse resources by topic

All Comms Council resources, organised by topic.

Thought leadership

Reports, books and long-form thinking on the value, impact and future of advertising.

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Advertising effectiveness

Frameworks, evidence and programmes that help demonstrate advertising effectiveness.

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Industry data

Media market data and economic analysis supporting informed decision-making across Aotearoa’s advertising sector.

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HR templates & policies

Practical HR resources designed for advertising, media and communications agencies.

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Advertising regulations & standards

Codes, standards and regulatory guidance for advertising in Aotearoa New Zealand.

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Client guidance

Practical guidance for marketers and procurement teams on pitching, briefing and working effectively with agencies.

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Comms Council member agencies represent the majority of advertising spend in Aotearoa.

 

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