Resources

Industry resources

Research, tools and guidance for New Zealand’s advertising industry.

Quick access

Direct links to frequently used resources.

SMI media data

Monthly Standard Media Index reports on Aotearoa New Zealand’s advertising spend trends.

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Pitch principles

Guidance for clients on running a pitch process — from checking if one is necessary to what to do if IP-based pitching is unavoidable.

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Job descriptions

Role templates across agency disciplines to support hiring and role clarity.

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Featured resources

Curated resources and tools to support agencies across key industry topics.

Redesigning the Agency Value Model

Download the report to help your agency move beyond hourly billing.

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He Tāngata: The People

Visit He Tāngata: The People

The EFF Word Series

A collection of resources focused on marketing effectiveness

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Browse resources by topic

All Comms Council resources, organised by topic.

Thought leadership

Reports, books and long-form thinking on the value, impact and future of advertising.

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Advertising effectiveness

Frameworks, evidence and programmes that help demonstrate advertising effectiveness.

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Industry data

Media market data and economic analysis supporting informed decision-making across Aotearoa’s advertising sector.

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HR templates & policies

Practical HR resources designed for advertising, media and communications agencies.

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Advertising rules and compliance — regulatory guidance for NZ agencies

Advertising regulations & standards

Codes, standards and regulatory guidance for advertising in Aotearoa New Zealand.

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Client guidance

Practical guidance for marketers and procurement teams on pitching, briefing and working effectively with agencies.

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Looking for an agency?

Comms Council member agencies represent the majority of advertising spend in Aotearoa.

Search our directory to find trusted creative, media and PR partners.

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