The Institute of Practitioners in Advertising (IPA) is the UK's leading trade body for advertising and marketing communications agencies. Their professional certificates provide globally recognised credentials that demonstrate your expertise in core advertising and marketing disciplines.
As the exclusive New Zealand representative for IPA certifications, the Comms Council offers local access to these self-paced online courses, designed for advertising and communications professionals at all career stages.
Available certifications
Choose from industry-leading courses designed for advertising and communications professionals at all career stages.
IPA Effectiveness Essentials Certificate
Build foundational knowledge of advertising effectiveness with best practices and strategic insights from award-winning case studies. 10 hours of online learning.
Develop advanced skills in advertising effectiveness and campaign measurement. Learn to design multi-platform measurement programmes and write compelling effectiveness papers.
IPA certificates are recognised globally as markers of professional competence in advertising and communications.
They provide practical, industry-validated training developed by leading practitioners and are trusted by agencies worldwide.All courses are self-paced and online, allowing you to learn around your schedule while gaining internationally recognised credentials.
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Members-only resources
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