Build your foundational knowledge of advertising effectiveness.
Understanding effectiveness is critical for succeeding in the advertising and marketing industry. In just 10 hours of online learning, this course equips you with the skills to make better decisions, foster collaboration, and deliver impactful results.
The IPA Effectiveness Essentials Certificate focuses on the principles of effectiveness, providing you with best practices, strategic insights, and lessons from award-winning case studies to transform the way you work every day.
What you'll master
Understand the principles of effectiveness, why it matters and how you can make the case for commercial creativity
Learn effectiveness best practice and why a culture of effectiveness should be embedded in your workplace
Make better, more informed, more strategic decisions in your role
How it works
Course delivery
Duration: 10 hours of online learning.
Final Exam: A 30-minute multiple-choice assessment.
Certification: Passing the exam awards a digital certificate of completion.
The details
Who it's for
Primarily aimed at entry-level advertising practitioners in agency and client businesses. But anyone at any level from any department would benefit from the overview of the key thinking, knowledge and practices of effectiveness that the Effectiveness Essentials offers.
2026 dates & booking deadline
Course Dates: Candidates may start at anytime throughout the year. For the 2026 intake, the Effectiveness Essentials Certificate must be completed by 31 December 2026.
Investment
$480 + GST (Members)
$565 + GST (Non-Members)
Click here to read the courses terms & conditions.
