Resources

Client guidance

Practical guidance for organisations seeking to appoint and work effectively with agencies

Building stronger agency partnerships

These resources are designed for marketers and procurement teams working with advertising and communications agencies.

They provide practical guidance on responsible pitching, clear briefing and commercially effective collaboration.

Structured tools and industry-backed guidance to improve agency relationships and outcomes.

Pitch Guidance

Industry guidance for running responsible, transparent and commercially sustainable pitch processes.

View pitch guidance

Better Briefing

A practical guide to writing clearer briefs and improving creative effectiveness.

View briefing guide

Find an Agency

Search Comms Council member agencies across creative, media and PR disciplines.

Find an agency