Resource

Client guidance

Guidance for marketers and procurement teams working with advertising agencies.

Building stronger agency partnerships

Guidance on pitch practice, briefing and how to structure an agency relationship that works for both sides.

Structured tools and industry-backed guidance to improve agency relationships and outcomes.

Pitch Guidance

Industry guidance for running responsible, transparent and commercially sustainable pitch processes.

View pitch guidance

Better Briefing

A practical guide to writing clearer briefs and improving creative effectiveness.

View briefing guide

Find an Agency

Search Comms Council member agencies across creative, media and PR disciplines.

Find an agency