Effie Awards Aotearoa

WINNERS ANNOUNCED

The 2026 Effie Awards Aotearoa winners have been revealed.

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The Effie Awards Aotearoa

The Effie Awards Aotearoa set the standard for marketing effectiveness.

Part of a global programme, Effie rewards work that demonstrates how strategy and creativity combine to deliver measurable commercial impact and business outcomes.

Winning an Effie signals proven effectiveness.

Explore the Effies

Enter the work. Explore what effectiveness looks like in practice.

Finalists & winners

Explore the latest Effie Awards results and award-winning work from previous years.

View results

Categories & entry forms

Explore categories and access entry forms.

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Entry kit

Everything you need to prepare and submit your Effie entry.

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Celebrating 25 Years of Effie Awards Aotearoa

Take a trip down memory lane with a look back at 25 years of Effie Awards Aotearoa.

First shown at the 2026 awards ceremony, this photo slideshow brings together familiar faces and memorable moments from celebrations over the years.

Explore Effectiveness

Discover research and insights into what makes marketing effective, from the relationship between creativity and commercial impact to lessons from award-winning campaigns.

(Effie × System1)

The Creative Dividend

A new global research initiative combining Effie effectiveness case evidence with System1’s emotion-led creative measurement showing how creative quality and media investment work together to drive predictable, compounding growth.

Download the book Watch the webinar

Effie Breakfast 2025

The Power of Compound Creativity

Together Sarah Carter (adam&eveDDB) and Andrew Tindall (System1) share insights on the creative and commercial impact of consistency in campaigns, lessons every marketer can apply.

Download the report Watch the webinar

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