Effie Awards Aotearoa

The Effie Awards Aotearoa

The Effie Awards recognise marketing communications that delivered proven commercial results.

 

Work is judged on evidence — not popularity, spend or scale. Winning an Effie signals that the work did what it was supposed to do.

 

Open to agencies and marketers. Judging is independent, agency-blind and grounded in effectiveness case evidence.

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Explore the Effies

Everything you need to enter, attend, or explore the work.

Call for entries

Everything you need to know to enter the Effie Awards Aotearoa — eligibility, categories, deadlines and judging criteria.

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Categories & entry forms

Browse all Effie Awards categories and download the correct entry form for each category.

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Winners & finalists

Explore awarded work from the past years.

View results

Key details

Entry details & key dates

Key information to help you understand who can enter, how work is judged, and the important dates to be aware of.

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Eligibility

Effie Awards Aotearoa are open to marketing communications that ran in New Zealand and delivered results locally.

 

Campaigns must have run between 1 June 2023 and 30 June 2025. Results must be isolated to Aotearoa and clearly evidenced.

 

Entries are agency-blind. Judges will not see agency names, logos or branding in written entries or campaign materials.

 

Sustained Success entries must demonstrate effectiveness over a minimum 36-month period, with results continuing into the current eligibility window.

 

Judging

Effies are judged on effectiveness — not popularity, scale or spend.

 

Judging takes place across multiple rounds and is led by senior marketers, advertisers and research professionals. Entries are assessed on strategy, insight and — critically — results.

 

Awards are not guaranteed. Judges may choose not to award metals in a category if the standard of effectiveness is not met.

 

The highest-scoring Gold winners are considered for the Grand Effie, recognising the most effective campaign of the year.

Key dates

Please note: 2026 key dates will be confirmed shortly. Sign up below for updates.

 

Entries open:

Entries close: 

Late entry deadline: 

Finalists announced: 

Judging period:

Awards night:

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(Effie × System1)

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