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Awards

Effie Awards

Celebrating the most effective advertising and marketing communications campaigns

The Effie Awards Aotearoa

The Effie Awards celebrate the most effective marketing communications in Aotearoa.


They reward work that solved real business problems — where insight, strategy and creativity combined to deliver proven results.

 

  • Winning an Effie signals commercial credibility at the highest level.

  • Entering helps you benchmark your work against the strongest cases in the market.

  • Judging is rigorous, independent and grounded in evidence.


Whether you’re an agency or marketer, Effies recognise work that didn’t just stand out — it worked.

Get involved

Explore the Effies

Everything you need to enter, attend, or explore the work.

Call for entries
Everything you need to know to enter the Effie Awards Aotearoa — eligibility, categories, deadlines and judging criteria.
View call for entry
Categories & entry forms
Browse all Effie Awards categories and download the correct entry form for each category.
View categories
Winners & finalists
Explore awarded work from the past years.
View results
Key details

Entry details & key dates

Key information to help you understand who can enter, how work is judged, and the important dates to be aware of.

Eligibility

Effie Awards Aotearoa are open to marketing communications that ran in New Zealand and delivered results locally.

 

Campaigns must have run between 1 June 2023 and 30 June 2025. Results must be isolated to Aotearoa and clearly evidenced.

 

Entries are agency-blind. Judges will not see agency names, logos or branding in written entries or campaign materials.

 

Sustained Success entries must demonstrate effectiveness over a minimum 36-month period, with results continuing into the current eligibility window.

 

Judging

Effies are judged on effectiveness — not popularity, scale or spend.

 

Judging takes place across multiple rounds and is led by senior marketers, advertisers and research professionals. Entries are assessed on strategy, insight and — critically — results.

 

Awards are not guaranteed. Judges may choose not to award metals in a category if the standard of effectiveness is not met.

 

The highest-scoring Gold winners are considered for the Grand Effie, recognising the most effective campaign of the year.

Key dates

Please note: the dates for Effie awards 2026 are yet to be released.

Entries open 

Entries close 

Late entry deadline 

Finalists announced 

Judging period 

Awards night 

 

Effie Worldwide Research

The Creative Dividend

(Effie × System1)

A new global research initiative combining Effie effectiveness case evidence with System1’s emotion-led creative measurement showing how creative quality and media investment work together to drive predictable, compounding growth.
Download the book Watch the webinar

Effie Breakfast 2025

The Power of Compound Creativity

Together Sarah Carter (adam&eveDDB) and Andrew Tindall (System1) share insights on the creative and commercial impact of consistency in campaigns — lessons every marketer can apply.

Download the report

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