Introduced by the New York American Marketing Association in 1968, the Effie Awards have since become recognised by advertisers and agencies as the pre-eminent award in the advertising industry.
The annual awards are presented to recognise the year’s most effective advertising and marketing communications campaigns – campaigns that have delivered superior results in meeting the objectives they were designed to achieve.
Together Sarah Carter (adam&eveDDB) and Andrew Tindall (System1) share insights on the creative and commercial impact of consistency in campaigns — lessons every marketer can apply.