Awards

Effie Awards Aotearoa

The benchmark for marketing effectiveness.

The Effie Awards Aotearoa

The Effie Awards Aotearoa set the standard for marketing effectiveness.

Part of a global programme, Effie rewards work that demonstrates how strategy and creativity combine to deliver measurable commercial impact and business outcomes.

Winning an Effie signals proven effectiveness.

Get involved

Explore the Effies

Enter the work. Explore what effectiveness looks like in practice.

Call for entries

Enter the Effie Awards Aotearoa with everything you need to prepare a strong submission, from eligibility to key dates.

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Categories & entry forms

Explore categories and access entry forms.

View categories

Winners & finalists

Explore awarded work from the past years.

View results

Key details

Entry details & key dates

Key information to help you understand who can enter, how work is judged, and the important dates to be aware of.

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Eligibility

Effie Awards Aotearoa are open to marketing communications that ran in New Zealand and delivered results locally.

Campaigns must have run between 1 June 2023 and 30 June 2025. Results must be isolated to Aotearoa and clearly evidenced.

Entries are agency-blind. Judges will not see agency names, logos or branding in written entries or campaign materials.

Sustained Success entries must demonstrate effectiveness over a minimum 36-month period, with results continuing into the current eligibility window.

Judging

Effies are judged on effectiveness — not popularity, scale or spend.

Judging takes place across multiple rounds and is led by senior marketers, advertisers and research professionals. Entries are assessed on strategy, insight and — critically — results.

Awards are not guaranteed. Judges may choose not to award metals in a category if the standard of effectiveness is not met.

The highest-scoring Gold winners are considered for the Grand Effie, recognising the most effective campaign of the year.

Key dates

Please note: 2026 key dates will be confirmed shortly. Sign up below for updates.

Entries open:

Entries close:

Late entry deadline:

Finalists announced:

Judging period:

Awards night:

Effie Worldwide Research

The Creative Dividend

(Effie × System1)

A new global research initiative combining Effie effectiveness case evidence with System1’s emotion-led creative measurement showing how creative quality and media investment work together to drive predictable, compounding growth.

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Effie breakfast

Effie Breakfast 2025

The Power of Compound Creativity

Together Sarah Carter (adam&eveDDB) and Andrew Tindall (System1) share insights on the creative and commercial impact of consistency in campaigns — lessons every marketer can apply.

Download the report