Effie Awards Aotearoa

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The 2026 Effie Awards are almost here

Celebrate 25 years of marketing effectiveness with New Zealand's advertising and marketing industry.

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The Effie Awards Aotearoa

The Effie Awards Aotearoa set the standard for marketing effectiveness.

Part of a global programme, Effie rewards work that demonstrates how strategy and creativity combine to deliver measurable commercial impact and business outcomes.

Winning an Effie signals proven effectiveness.

Explore the Effies

Enter the work. Explore what effectiveness looks like in practice.

Entry kit

Everything you need to prepare and submit your Effie entry.

View entry kit

Categories & entry forms

Explore categories and access entry forms.

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Winners & finalists

Explore awarded work from the past years.

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Effie Worldwide Research

The Creative Dividend

(Effie × System1)

A new global research initiative combining Effie effectiveness case evidence with System1’s emotion-led creative measurement showing how creative quality and media investment work together to drive predictable, compounding growth.

Download the book Watch the webinar

Effie breakfast

Effie Breakfast 2025

The Power of Compound Creativity

Together Sarah Carter (adam&eveDDB) and Andrew Tindall (System1) share insights on the creative and commercial impact of consistency in campaigns — lessons every marketer can apply.

Download the report

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