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Starting your career in advertising

What is advertising & communications?

Advertising & communications is a timeless industry that has played a significant role in shaping the world we live in today. For over 150 years, it has been the driving force behind the growth of businesses, the creation of social change, and the effective communication of governments.

As a pioneer in technological advancement, this industry has transformed over the years, creating new opportunities and challenges that constantly keep us on our toes. The evolving nature of advertising & communications makes it a thrilling and dynamic field to be a part of.

One of the most remarkable things about this industry is its global reach, enabling professionals to work on exciting projects and make a difference all over the world. The power of communication is truly universal, and advertising & communications professionals have the chance to experience diverse cultures and make a lasting impact.

In addition, the industry embraces and values diversity. Advertising & communications revolve around interacting with and informing culture, which is why we need diverse perspectives around the table. This inclusivity creates an environment where original ideas and fresh perspectives can be shared. This leads to the creation of outstanding work that truly resonates with people from all walks of life.

Join us on this remarkable journey, and let's work together to create a better world through advertising & communications!

Types of agencies

In this landscape, you'll find a diverse range of agencies, each with its own unique strengths and specialisations. Some offer a full suite of services, with a dedicated team of experts working seamlessly together to bring your vision to life. Others specialise in specific disciplines, honing their skills to perfection and delivering exceptional results in their niche areas.

So whether you're looking for a one stop shop or a specialised partner to help you achieve your goals, there is an agency out there that is perfectly suited to your needs. From creative powerhouses to digital wizards and everything in between, the possibilities are truly endless.

  • Creative

    Creativity is the driving force behind all successful agencies, but when it comes to generating the most innovative and impactful ideas for ads, one kind of agency stands out: the Creative Agency.

    From traditional TV commercials and print ads to cutting edge digital content and unconventional experiential campaigns, these visionary teams push the boundaries of what's possible in advertising.

    With their ability to think outside the box and craft campaigns that captivate and inspire, Creative Agencies are truly the masters of turning ideas into reality.

  • Media

    Media agencies play a pivotal role in ensuring that creative campaigns hit their mark. They take on the critical task of strategically placing ads in the optimal locations and contexts to reach the right audiences at the right time.

    By designing and implementing comprehensive campaigns that are both effective and efficient, they enable brands to connect with their target consumers in a meaningful way. 

    With their expertise in media planning and execution, media agencies are the architects of successful advertising campaigns that truly resonate with the intended audience.

  • PR/Experiential

    PR and experiential agencies are essential in helping brands connect with their audience by creating engaging brand experiences and securing media coverage in relevant publications.

    PR agencies work closely with journalists to ensure that their clients' messages are delivered accurately, while experiential agencies create immersive brand experiences that foster a stronger connection with customers. 

    The role of these agencies is crucial in today's competitive marketplace to achieve business objectives and build long-term customer loyalty.

  • Digital

     Digital agencies are specialists in all things online. They develop websites, build ways for brands to stay in touch with their customers, connecting with them at the right time, with the right content. 

     

Who are we looking for?

The entry qualifications are as diverse as the people. Some people have Communications degrees. Most don't. They're lawyers, engineers, artists, statisticians, linguists. Even the odd philosopher. 

What we all have in common is curiosity, an interest in humans, and a desire to solve problems in creative ways. 

So, if you're innately curious, want to make a difference for the businesses or causes that you work on, want an exciting career that enables you to travel, and maybe don't quite fit the usual mould, this could be the perfect industry for you.

Career Options

There are more options than you might think. The diagram to the right shows just some of the different roles within agencies. 

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Graduate Recruitment

We are looking for graduates to join our industry in 2023. Our process connects graduates with agencies across the advertising, media and communications industry. If successful, you'll be secure in a role before the end of 2022, allowing you to enjoy a summer holiday safe in the knowledge you'll be starting your career in February 2023. 

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The best insight into a job comes from those actually doing it. Insidery is a free platform that connects you to passionate people working in the advertising, media, marketing, and design industries to find out if their job is right for you.

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