IPA Advanced Certificate in Effectiveness

Develop advanced skills in advertising effectiveness and campaign measurement.

Are you ready to take your advertising campaigns to the next level? Enrol in the Advanced Certificate in Effectiveness and develop a forensic approach to campaign evaluation that will leave you with a greater understanding of your efforts.

Through this course, you'll gain a deep knowledge of the theories of advertising effectiveness and learn how to design a multi-platform campaign measurement programme. You'll learn the ins and outs of writing a winning effectiveness paper to showcase your success and demonstrate your impact to stakeholders.

Don't settle for lacklustre campaigns. The Advanced Certificate in Effectiveness will help you discover the tools and techniques to take your advertising efforts to new heights.

• Learn how to demonstrate the value of your contribution to your clients' businesses

• Improve client relationships by using their language and focusing on measurable impact

• Discover best practices for designing multi-platform measurement programmes

• Confidently analyse the effectiveness and impact of any campaign

• Gain the skills to craft compelling effectiveness papers that showcase results

Course delivery

Duration: 35 hours of online learning, you should allow for two to three months of study prior to sitting the exam.

Final Exam: A formal two-hour online exam.

Certification: Passing the exam awards a digital certificate of completion.