Resources

Regulatory guidance

Industry regulation and legal frameworks for advertising.

Regulatory guidance

Advertising in New Zealand operates under a combination of industry self-regulation and statutory law. Use the links below to access the relevant regulatory bodies, pre-vetting services and legislative frameworks.

Advertising Standards Authority (ASA)

The independent body responsible for advertising codes and the complaints process in New Zealand.

Learn more

Legislative obligations

Key New Zealand legislation affecting advertising, commercial conduct, competition and consumer protection.

View legislation

Therapeutic Advertising Pre-vetting Service (TAPS)

Pre-vetting for therapeutic and health advertising to ensure compliance with the ASA’s Therapeutic and Health Advertising Code.

Visit TAPS

Liquor Advertising & Promotion Pre-vetting Service (LAPPS)

Pre-vetting for alcohol advertising under the ASA’s Code for Advertising and Promotion of Alcohol.

Visit LAPPS