Standard Media Index

New Zealand’s advertising market maintained its forward momentum in June, with ad revenues growing 1.8% year-on-year to $100.5 million, Guideline SMI data shows. Growth across the April–June quarter was stronger, rising 3.0% to nearly $286 million.

Key highlights

• Outdoor led the monthly gains, growing 11.8% to $19.6 million, driven by Billboards, which rose 27.3% to $10.2 million.
• Digital Display delivered the largest gain of any format, rising 12.4% to $22.9 million. However, a 7.7% decline in Search limited Total Digital growth to 4.3%, reaching $46.8 million.
• Radio jumped 16.9% to $9.1 million, supported by 17.9% growth in National Radio.
• Magazines grew 0.4% and Regional Newspapers rose 14.6%. Total Newspaper spend fell 9.3%, as National Newspapers declined 34.5%.
• Total Television spend dropped 11.6%, with Free-to-Air Television down 9.2% to $18.1 million.
• Cinema ad spend fell 43.2% from a small base.

Product categories

• Government advertising grew 33.5% over the April–June quarter to just under $36.0 million.
• Food, Produce and Dairy advertising increased 10.2% over the quarter to $20.0 million.

Calendar year to date

Calendar year-to-date ad spend is up 2.0% to $537.3 million.

Forward pacings

Forward pacings show July bookings at 89% of last year’s benchmark, supported by Automotive Brands and Food advertisers. Bookings for August and September are also continuing to build.