Categories

Food Service, whether dine in, takeaway, or delivery services all apply to this category.

Stores and/or websites including ecommerce.

Companies targeting other companies; business marketing as opposed to consumer marketing.

FMCG businesses selling all things edible. QSR and delivery food services should enter A01.

Alcoholic, non-alcoholic drinks, health tonics, water.

All fast-moving consumer goods products not covered in categories A04 and A05.

Any product which is not purchased on a regular basis, and where there is a high involvement decision-making process.

For instance; motor vehicles, white goods, brown goods, household furnishings, electronics and pharmaceuticals.

All financial services, including banking, insurance, investments, etc.

Telecommunications will be judged alongside Utility providers.

Clarity of challenge and category context will be essential to help evaluate your entry.

Open to companies, whose main focus is providing a service to the consumer not identified in A08 or A09.

For instance, airlines, hotels, domestic tourism, entertainment.

Campaigns that run in other countries but designed to generate financial, sales or other results in New Zealand. Campaigns will be for New Zealand based organisations, developed here but run elsewhere, with the specific and sole intent of generating results in New Zealand.

Specifically excluded from this category are New Zealand brands that sell products in other markets where the revenue is recognised with a local subsidiary or distribution market outside of New Zealand.

Includes campaigns designed to promote social or behavioural change.

Typically involves government departments, local bodies, or community service campaigns.

Promoting not for profit organisations, special interest groups, or charitable societies.

Typically fundraising or promoting the work of the charity.

These must be NEW products, services, brands or variants developed to exist beyond just the campaign period.

To be eligible, a NEW campaign and product or service must have launched within the eligibility period of 1 June 2023 and 30 June 2025.

Results for launches are often good in the first year, so you’ll need to clearly demonstrate to the judges why the results were above and beyond what would ordinarily be expected.

Campaigns with a total production and media spend of $250,000 or less. It must be a stand-alone campaign as opposed to a single execution from a larger campaign.

This category is all about achieving a lot for a little.

Innovative single marketing & business activities or entire marketing programs that had an exceptionally positive impact on the market position of a business, brand, product or service.

Campaigns that met the client challenge and had a demonstrable impact on business results through a compelling content-led solution.

Campaigns that demonstrate a high level of effectiveness and clearly articulate why the campaign deserves an award for Original Thinking.

Campaigns that used data, analytics, or other research to inform the strategic solution and shape its execution to market.

Campaigns that have a PR or Experiential idea at their heart, with evidence of significant earned media alongside commercial results.

Short-term impact campaigns designed to work within a six-month period, delivering strong results against defined objectives.

Campaigns that showed the greatest fresh insights and strategic thinking to lead to the communications idea and achieve the marketing objectives.

Campaigns whose success was dependent on effectively and authentically connecting with specific cultural, ethnic, or under-served groups or communities.

Campaigns designed to have a positive impact on society, people and the planet, with evidence of measurable behaviour change.

Rebirth campaigns where a brand experienced a significant downturn followed by a period of renewed growth.

Products or services that have experienced sustained success for a period of at least 36 months, delivering effectiveness over time with consistent strategy.