About Us

Hei whakamōhio atu | Who Are We?

The Commercial Communications Council – the Comms Council for short – is the peak body for advertising & communications agencies in New Zealand.


  • We are dedicated to the long-term prosperity of our industry. 
  • We work on behalf of our members to promote the value of their work to clients, businesses and government. 
  • We are committed to a rich and diverse industry that fully represents the cultures it informs. 
  • We celebrate great work, enable personal growth and share the thinking that elevates our industry's craft.
  • We rally our industry around causes that are bigger than any individual members.

Our Kaupapa

To advance the reputation, influence & impact of the advertising & communications industry.

Strategic Priorities

After conducting a comprehensive strategic review in February 2022, we identified three key priorities for the fiscal year 2023. We identified these priorities as crucial areas of focus for achieving our long term goals and objectives.

These priorities will guide our decision making and resource allocation over the next year, ensuring that we remain focused and aligned in our efforts to deliver value to our members.

  • Priority #1

    Grow the stature of our industry

    We believe in the immense value our industry creates, and we are passionate about championing its many contributions.

    From providing essential goods and services to fuelling economic growth and innovation, our industry plays a vital role in shaping the world we live in.

    At the same time, we recognise that our industry faces significant challenges and threats. That's why we're committed to defending our industry's right to operate, even in the face of adversity.

  • Priority #2

    Attract, train, and retain the right talent

    We strive to create a desirable career path for diverse talent, promoting inclusivity and facilitating individual growth.

    Join us in breaking down barriers and providing ongoing support to help all individuals succeed.

    Together, we can build a vibrant and inclusive community where everyone has the opportunity to thrive.

  • Priority #3

    Deliver member benefits that are valued

    At the heart of everything we do is our unwavering commitment to our members. We strive to empower and inspire them through the services we deliver, making them more confident and better equipped to tackle any challenge that comes their way.

    Whether it's providing essential resources and support or offering valuable guidance and advice, our goal is to help our members reach their full potential to create better outcomes for them and their clients.

    Find out more about membership Teal arrow pointing right

Governance

Delve into the heart of our team, uncover the intricacies of our structure, and discover the dynamic committees and interest groups tirelessly advocating on behalf of our members.

Let us take you on a journey behind the scenes and show you all that makes our organisation a force to be reckoned with.

Commitment to Sustainability

The long-term prosperity of our industry hinges on our ability to take decisive action towards addressing the climate crisis. As advertisers, we play a vital role in shaping consumer behaviour, and it's our responsibility to act now to ensure a sustainable future for generations to come.

At the Comms Council, we're proud to lead by example, championing sustainability and demonstrating our commitment to the cause. We believe that sustainability is not just a buzzword, but a fundamental component of our industry's success.

To achieve this, we have embarked on a journey towards achieving net-zero operational emissions, and we're excited to share this journey with our members. We're committed to modelling best practices and working together towards a more sustainable future.

In 2022, we have started by:

  • Measuring our operational emissions
  • Committing to a net-zero event policy
  • Launching an awards-trophy recycling initiative