Thought Leadership

Recommended reading and research

A curated selection of effectiveness thinking and industry research from leading voices across advertising and marketing. Each publication explores the commercial case for creativity, long-term brand building and sustainable growth.

Redesigning the Agency Value Model

A practical guide to evolving agency pricing beyond hourly rates. Explores value-based models, packaging and real-world examples.

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Future Demand

A practical framework for balancing short-term sales activation with long-term brand building to drive sustainable growth.

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Future Demand in Action

New Zealand effectiveness evidence showing how media and creative choices influence both immediate results and long-term growth.

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The case for building brands

A clear case for rebalancing marketing investment away from short-termism and back toward long-term brand effectiveness.

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Advertising in a recession

Effectiveness evidence on how brands should invest during downturns to protect and grow market share.

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Australian Effectiveness Database

An exploration of share of voice, mental availability and how sustained brand presence drives competitive advantage.

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