Strong financial skills aren't just a necessity for finance teams. They are critical whether you're in account service, media or digital. Owning the numbers gives you more autonomy and confidence allowing you to create better conditions for outstanding work to thrive, and most importantly proves to clients that you think and act like a true business partner.
What you'll master
Financial fluency with an understanding of the terminology and concepts your clients and colleagues speak everyday
Money mindset: knowing how your agency makes and loses money (and where you fit in)
Pricing smarts: grasp the different ways agencies charge clients and why it matters to your work
How to spot projects that have shifted from profit to loss and learn how to flip the script
The ability to spot opportunities to increase revenue and drive your clients business foward
Key outtakes
Knowing how agencies make money and the direct impact you can have on your agencies success
A new superpower where finance is not only critical, but fun
Confidence in leading client financial conversations
Faster career progression
How it works
Led by: Simon Lendrum, CEO at Comms Council.
Format: 1-day interactive workshop:
Presentations with real-world examples
Hands-on practice with financial scenarios
Takeaway guide
The details
Who it's for Account service, media and digital managers.
This course is relevant for anyone who comes in to contact with an agency’s financial process.
At a junior level it offers a grounding in agency finances and will make sense of why we request estimates, raise PO’s, and review and approve JCR’s.
At a more senior level it provides the essential skills required to demonstrate financial competency to earn the trust of your colleagues and clients.
How is the course delivered?
Following presentations on financial terminology, financial formulas and pricing models, you will then become an agency CFO and be given a number of scenarios to work through requiring you to deliver the best financial outcomes for your agency.
You will require a basic knowledge of Microsoft Excel and its formulas. You’ll be supplied with templates and work as teams, presenting your workings and outcomes to the group.
Can I attend remotely?
No. This course requires group work for optimal learning.
What kind of certification will I receive?
Following completion of the course you will receive a Comms Council Labs Understanding Agency Finance accreditation.
Who can I contact for more information?
Contact Lisa Motteram, Head of Talent and Training at lisa@commscouncil.nz or on 021 614 004.
