Media Agency Selection

The short and the long of it

We have developed two guides, so there's something to suit everyone.

The Media Agency Selection Overview is a succinct guide to best practice media agency pitch processes.
It has been developed by the Comms Council, and is endorsed by AANA.

If you're considering a pitch, it's the first thing you should read.

If you prefer really getting into the detail, then the fuller Media Agency Selection Process is for you. Developed by the Comms Council, and based on the great work of the MFA and AANA in Australia, it provides a step by step process to successful pitches, that leave all participants satisfied that the process was fair, even and professional.

overview

Media Agency Selection

A practical overview of best-practice media agency selection, from deciding whether to pitch through to transition.

Download

full guide

Media Agency Selection Process

Download the Media Agency Selection Principles to support better media pitch outcomes for clients and agencies.

Download