AXIS Speaks 2024

Be inspired and connect with the brightest and most creative minds in the advertising industry.





Fernando Machado

A visionary global marketer, is the Global CMO of NotCo, a $1.5 billion unicorn startup disrupting food tech with AI.


Formerly CMO at Activision Blizzard, he led marketing for iconic gaming titles.


With 7 years at Restaurant Brands International and 18 at Unilever, he has created some of the world’s most recognised marketing campaigns.






Jack Trolove

Artist (NZ)


Jack Trolove, an Aotearoa/New Zealand artist with over 20 years of experience, explores embodiment and liminality in his work.


He has exhibited internationally, received awards, and pursued a doctorate at Auckland University. Jack's recent acclaimed exhibition, 'Tenderise,' reflects his evolution as a painter.


Alongside his art career, he has taught in academic settings, including fine arts and gender studies.







Justine Armour

Partner & Chief Creative Officer, FIG (USA)


With a rich 25-year background in the advertising industry, Australian expat Justine Armour has spearheaded creative teams for globally renowned agencies such as Wieden+Kennedy, 72&Sunny, and Grey Group.


Currently, she serves as a partner and Chief Creative Officer at Fig in New York.







Tara McKenty

Chief Innovation Officer, and Co-Executive Creative Director at BMF (AUS)


McKenty began her career at TBWA in New Zealand, later contributing to Saatchi & Saatchi in Sydney and Google.


A trailblazer, she founded Rare with Google, promoting opportunities for underrepresented creatives.


Tara's notable achievements include leading an award-winning OPSM campaign, recognized globally for its effectiveness, and amassing over two hundred awards, including D&AD pencils and Cannes Lions.




AXIS Awards

To celebrate and inspire the best creative advertising in Aotearoa.

  • Briefing

    All the information for briefing can be found in the AXIS Entry Guide.
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  • Entering

    To submit your entries for AXIS 2024 login or register below.
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  • Award Show

    Tickets for AXIS Speaks & AXIS Awards  are now on sale.
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  • Judging

    Interested in judging for AXIS 2025? Submit nominations here.

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View photos from the 2023 AXIS Awards Show.

2023 Awards Show

See the excitement from the 2023 AXIS Awards Show.

Past Winners


Special | Partners Life - Last Performance

2023 Grand AXIS, two Grand Prix's, Innovation AXIS, and Branded Content Campaign.

Saatchi & Saatchi | Global Woman - Career Limiting Move

2022 Grand AXIS, a Grand Prix, and the Special Awards for Diversity, Equity, and Inclusion.

DDB Group Aotearoa | Samsung - iTest

2022 Innovation AXIS and a Grand Prix in Brand Experience & Activation - Single.

Assembly | Universal Music Entertainment - George Harrison 'Isn't It A Pity'

Winner of a Grand Prix in Moving Image and Silver in Art Direction.

AXIS Updates

First Five Rungs Shadow Judging Programme 2024
Introduction of First Five Rungs Shadow Judging programme
AXIS 2024 | Call for Entries
The 2024 AXIS Awards Call for Entry is Live; Here is all you need to know.
AXIS 2023 | Winners Announced
Aotearoa’s Creative Advertising Talent Celebrated - AXIS Awards 2023

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