New Zealand Effie Awards 2018 in association with TVNZ

Meet the International Judge - 2018 Effie Awards in association with TVNZ

Mark Earles has been announced as International Judge of The 2018 Effie awards in association with TVNZ

Call For Entries - The 2018 Effie Awards in association with TVNZ

New Zealand Effie Awards 2018 in association with TVNZ - Call for entry is now closed

How to write an Effie

This is a guide to refer to while writing your Effie Award entry. It outlines, section by section, tips for what to include, and an explanation of what judges will be looking for and awarding points to.

Important Changes - The 2018 Effie Awards in association with TVNZ

See all the changes to the Effie Awards for 2018, including the extended eligibility period which supports the renewed focus on and importance of brand building and delivering sustained effects.

DOWNLOAD THE PRESENTATION - Effie Entry Writing Workshop 2018

Download the presentation from the Effie writing workshop with David McIndoe 2018 Convener of Judges.

The 2018 Effie Awards Convenor’s Wise Words - David McIndoe

“As a committee we are continuing to rebalance the Effies towards an emphasis on long-term thinking, long-term strategies and long-term success. Those strategies and ideas that pay back business but also pay it forward.”

Individual Marketer of the Year - The 2018 Effie Awards in association with TVNZ

This award recognises the role that an individual marketer plays in the development of effective work across a year. Entry forms for this award will be available to download from the Communications Council website from 19th June and will be open until August 23rd at 4pm.

NZ Effie Awards 2018 in association with TVNZ - Key Dates

Click here to read the key dates for this year’s New Zealand Effie Awards in association with TVNZ. The call for entry period opens on June 19th.

2017 Effie Awards in association with TVNZ: GOLD papers

International Judge, Chris Baker explains why these entries deserved to win gold. You can also view and download the papers. Major learnings - read them now!

Winners of the 2017 Effie Awards in association with TVNZ

Congratulation to all the finalists and winners!

View the winners list from the 2017 Effie Awards in association with TVNZ.

2017 Finalists Announced for The Effie Awards in Association with TVNZ!

The Comms Council reveal the successful entries that made the finalist list for The 2017 Effie Awards in association with TVNZ.

Essential Reading for 2017 Effie Awards in association with TVNZ

We’ve put together a list of must-reads for anyone looking to enter the 2017 Effie Awards in association with TVNZ.

Meet the 2017 Effies Steering Committee and Convenor

WATCH: Peter Field - Effectiveness in the Evolving Media Landscape

Watch Peter Field’s keynote presentation: Effectiveness in the Evolving Media Landscape.

Gold Case Studies for NZ Effie Awards 2016

See the Gold award-winning case studies!

Merry Baskin | Inspiring you to grasp the effectiveness nettle

Take a look at this presentation from The Effectiveness Function 2016, given by Merry Baskin, International Judge of The Effie Awards 2016 in association with TVNZ.

Ali Bucknall | How to Prepare for Effectiveness

As you are preparing to write your Effie entries, perhaps take a moment to read a very informative and clear presentation on How to Prepare for Effectiveness written by our International judge in 2015, Ali Bucknall.

Nielsen Effie Report 2016

If you missed the presentation of the inaugural Nielsen Effie Report, you can read the report and presentation here. We share findings on what made Effie-awarded campaigns effective and the key lessons for the industry when creating and delivering effective future campaigns.

Gold Case Studies for NZ Effie Awards 2015

See the Gold award-winning case studies!

About Effie

Winning an Effie^® Award is about meeting a challenge and succeeding. Introduced by the New York American Marketing Association in 1968, Effie is recognised by advertisers and agencies as the pre-eminent award in the advertising industry. It is the only award that honours creative achievement in meeting and exceeding advertising objectives. Effie Award winners combine all the disciplines of successful marketing programme: planning, market research, media, creative and account management and demonstrate a partnership between agency and client in the creation, management and building of a brand. From Europe to New Zealand, Effie Award programmes are now held in 25 countries on five continents. Effie represents the pinnacle in advertising effectiveness. In country after country, the Effie name is gaining prestige and becoming THE award to win. No other advertising award is so widely recognised and coveted in so many places. The Commercial Communications Council holds the New Zealand Effie Award license. Thanks to our principal partner TVNZ and support from ANZA.

New Zealand Effie Awards 2018 in association with TVNZ

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