Awards

Pressie Awards

Recognising work that shapes conversation and drives action.

The Pressie Awards

The Pressie Awards recognise work that captures attention and shapes how people think, feel and act. From PR to social and experiential, they reward ideas that cut through and connect with audiences in the real world.

Winning a Pressie signals work that drives meaningful public action.

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Explore the Pressies

Enter the work. Explore what made it resonate.

Call for entries

Enter the Pressie Awards with key dates, eligibility and requirements.

View call for entry

Categories & entry forms

Understand where your work fits and access the entry forms for each category.

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Winners & finalists

See the work people noticed and responded to.

View the work

Key details

Entry details & key dates

Key information to help you understand who can enter, how work is judged, and the important dates to be aware of.

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Eligibility

The Pressie Awards are open to PR, social and experiential campaigns produced and run in New Zealand, with demonstrable local impact.

Campaigns must have run, and delivered results, in Aotearoa between July 2024 and August 2025.

Entries are agency-blind. Agency names, logos or branding must not appear in written entries, campaign material or any judge-facing assets.

Companies, agencies, individuals and in-house teams may enter, and campaigns can be submitted into multiple categories, provided each entry is tailored to the specific category criteria.

Judging

Pressie entries are judged by senior PR, social and experiential practitioners from across the industry.

Judges assess entries against the specific criteria of the category entered, considering:

Strategic thinking
Quality of storytelling and execution
Innovation and creativity
Evidence of impact and results

Judging is independent and rigorous. Awards are not guaranteed, and judges may choose not to award metals if the required standard is not met.

All Gold winners are eligible for the Grand Prix, awarded to the campaign considered the strongest overall example of PR, experiential and social excellence.

Key dates

Please note: 2026 key dates will be confirmed shortly. Sign up below for updates.

Entries open

Entries close

Late entry deadline

Finalists announced

Judging period

Awards night