Electoral Act change to requirements in Promoter Statements
On December 20 last year, a change to section 204F of the Electoral Act came into effect.
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From Vision to Action: The Next Chapter for Ad Net Zero Aotearoa
When Ad Net Zero Aotearoa first came together, we began with a simple but ambitious question: what would it take to transform the advertising industry into a force for a low-carbon future?
An Advertiser’s Guide to Carbon Efficiency
New Zealand advertisers now have a practical, proven toolkit to be carbon efficient—without compromising budget or performance. Released today by Ad Net Zero Aotearoa, “An Advertiser’s Guide to Carbon Efficiency” outlines ten practical, low-barrier initiatives that can be adopted by brands and agencies today to decarbonise their advertising, while delivering cost savings, improved campaign results, stronger supplier partnerships, and engaged customers.
Ad Net Zero publishes V1.2 of Media Framework
On June 17th Ad Net Zero officially published version 1.2 of the Global Media Sustainability Framework (GMSF), the first major update a year after its first release last June.
2024: A Year of Progress on Our Journey to Net Zero
2024: A Year of Progress on Our Journey to Net Zero As we wrap up 2024, we’re proud to reflect on a year filled with growth, collaboration, and meaningful action. Together, the advertising and marketing industry in New Zealand has taken bold steps to reduce emissions and embrace amore sustainable future.
Ad Net Zero releases results from the State of the Industry Survey
In August 2023, the Advertising Industry announced their collective response to the climate crisis, with the establishment of Ad Net Zero New Zealand. Shortly following launch, Supporters published a decarbonsation roadmap detailing the programme’s ambitions and initiatives. The programme recognised that a credible commitment to the decarbonisation journey also requires accountability.
Learn How to Measure and Reduce Carbon Emissions in Advertising Product
Ad Net Zero, Advertising Production Aotearoa (APA), and AdGreen are excited to invite you to an exclusive webinar on Tuesday 17 September at 9am!
Ad Net Zero Announces Global Framework To Measure Media’s Carbon Emissions
Ad Net Zero (ANZ) has published the first iteration of its GlobalMedia Sustainability Framework - a series of voluntary industry standards to improve consistent, comparable measurement of greenhouse gas emissions from digital, television, print, audio, outdoor, and cinema channels. The new framework has been supported by a collection of the world’s largest advertisers, as well as the world’s 6 largest advertising holding companies, major media owners, tech companies and trade bodies, many of whom have contributed to its development.
Video: Ad Net Zero Shares Industry Roadmap in 20 Minute
Earlier this month, Ad Net Zero released an Industry Roadmap that details a transition plan to support the decarbonisation of the creation, production and running of advertising in New Zealand. The roadmap presents a short-term 2030 and long-term 2050 vision for the industry and outlines an approach to accelerate decarbonisation in five key areas of emissions – operational, production, media, awards and events, and behavioural influence.
Ad Net Zero Lays Out Decarbonisation Plan with Ambitious Roadmap
Advertisers, media owners, production and advertising agencies collaborate towards a shared low-carbon vision for the industry.
Ad Net Zero Launches Survey to Benchmark Ad Industry
Ad Net Zero issues its first call for carbon emission and sustainability benchmarking data from industry. The survey data will be anonymously aggregated into a State of the Industry Report published in late Q2. The report is critical to measuring the initiative’s success, telling the story of our Industry’s efforts, and offering foundational data from which individual organisations can benchmark themselves against.
Greenlit Launches Tools to Reduce Emissions from the Production of Ads
On November 7th, Ad Net Zero kicked off its Production Emissions Working Group. This action area focuses on supporting the reduction of carbon emissions that occur from the development of ads including the creation of video, radio, photography and digital advertisement. The Working Group will trial production emission measurement and reduction tools to recommend and support their adoption across the industry.
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