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Earlier this month, Ad Net Zero released an Industry Roadmap that details a transition plan to support the decarbonisation of the creation, production and running of advertising in New Zealand. The roadmap presents a short-term 2030 and long-term 2050 vision for the industry and outlines an approach to accelerate decarbonisation in five key areas of emissions – operational, production, media, awards and events, and behavioural influence.

A live walk-through presenting the Industry Roadmap was recorded and can be viewed below:

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If you would like to get involved with Ad Net Zero, please get in touch at  adnetzero@commscouncil.nz

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