The EFF Word Series

"I don't think the issue is that the finance community don't speak the language of marketing, it's that marketers don't speak the language of finance nearly well enough."

Martin Deboo, Marketing Week, September 2024

It's one thing to create effective advertising. Quite another to have the skills to make the case for advertising investment to non-marketers; the CFOs and C-suite decision-makers for whom the language of marketing can, at times, sound alien. The best marketers understand what matters most to their CFOs, and frame their budget conversations accordingly.

The Eff Word is a series of webinars, events and resources aimed at agency professionals and marketers, arming them with the tools to build better support the case for investment in advertising.