Advertising Pays is an economic analysis by Deloitte Access Economics examining the contribution of advertising to economic activity. The report quantifies advertising’s impact on GDP, employment and broader market performance, updating earlier modelling with more recent data.
What the report measures
The analysis models the direct and indirect economic contribution of advertising and examines how advertising supports competition, consumer choice and market efficiency.
Contribution to GDP and employment
The report estimates the value added to the economy by advertising activity and the jobs supported directly and indirectly through that activity.
Advertising and market performance
It examines how advertising supports competition by improving consumer information and enabling brand differentiation.
Updated economic modelling
The 2021 update refreshes previous economic modelling to reflect more recent market conditions and data inputs.
Access the full report
Download Advertising Pays, Deloitte Access Economics’ analysis of advertising’s economic contribution, including its impact on GDP, employment and market dynamics.
