Skip to main content
Hero_Image_Moon

First Five Rungs

Your support network for the first five years in advertising

We've been where you are

We're not all pros but we've picked up a few tips and tricks along the way, sharing precious nuggets of personal knowledge to help you on the path to becoming a communications superstar.

 

The industry can be daunting, especially when you're starting out. If you need advice or support we're here and we'd love to hear from you. We've been in your shoes – chances are, we know a bit about what you might be feeling. We've done it and we survived (just!).

 

Whether it's for the highs or lows, we're here for a yarn, a whinge and a laugh. Touch base if you want to catch up over coffee and talk about the world of advertising. We want you to thrive and love your time in the industry – we're here as an extra support network.

 

Everything you discuss with us is completely confidential. Reach out anytime.

Connect with your local team

We have teams in Auckland and Wellington ready to meet for coffee, advice, or just a chat about navigating agency life.
Members only

FFR x TRA Research

Teaming up with The Research Agency (TRA), we conducted qualitative and quantitative research that represents a diverse mix of regions, agencies, departments, and experience levels - all within the first five years of a career.

 

Whether you're starting out or have been in the workforce for a few years, this document is a must-have for staying ahead of the curve. With valuable insights on how to support newcomers, you can drive positive change in your industry and make a real difference.

Find download here

The WTF Pen

Ad-land isn't just brainstorms and beers. Working in it can be pretty complex & confusing with an onslaught of acronyms that make little to no sense.

 

This ad language leaves most newcomers thinking... WTF?

 

Subtle enough to take into any meeting, the WTF Pen puts the answers right in your hands. Proving the pen really is mightier than the sword.

FFR Pen Image

Resources for your first years

From survival guides to research insights, these resources will help you navigate and thrive in your early agency years.
Newbies Booklet
We're not all pros, but we've picked up a few tips and tricks along the way that we have collated into a guide for you.
Download now
FFR to size.012
Tips for Newcomers
Practical advice for managing workload, handling pressure, asking the right questions, and getting the support you need.
View tips
FFR Fresh Findings_Page_01-1 Members only
FFR x TRA: Fresh Findings
Research insights on what helps newcomers succeed in NZ agencies, from TRA and FFR.

News & updates

Stay informed with the latest from First Five Rungs – insights, events, and updates from across the industry.
FFR - Feb - Newsletter
February 2026
Meet the 2026 team, explore this year's strategy, discover upcoming events, and learn about new opportunities for early-career talent across Aotearoa.
Read newsletter

Want to join the Young Leadership Group?

Keen to join The Comms Council Young Leadership Group (YLG), the team behind the First Five Rungs?

 

We have teams in both Auckland and Wellington (FFR and FFRC – First Five Rungs in the Capital). All of our members are early into their careers. We know all about the pressure and problems that those just starting out face. That's why we exist: to support and connect the industry's young people, and create a culture that helps future-proof young talent.

 

The First Five Rungs is a fantastic opportunity to develop your leadership skills and make a real difference in the industry. You'll be working with a social bunch of people from different agencies and different roles. Fair warning: it's a sizeable time commitment, so you'll need to be up for the challenge.

Submit your interest

Thanks to our sponsor

First Five Rungs is proudly supported by LUMO.
LUMO[19916]