Ad Net Zero

We facilitate collaboration on industry-level solutions that businesses can not create or scale independently.

Helping the advertising industry accelerate emission reduction

The climate crisis is the biggest challenge we will face in our lifetime. Comms Council recognises its responsibility to support our industry fulfil its responsibilities to future generations and help deliver a sustainable way of life for the 21st century and beyond. The advertising industry’s unique talents and reach offers an opportunity to be leaders in creating a sustainable economy and driving positive change for life in Aotearoa.

Ad Net Zero is a framework designed to guide our industry deliver on its full potential to support businesses and people manage the transition to a sustainable future. By actively supporting the adoption of Ad Net Zero in Aotearoa, our ambition is to reduce the carbon impact of developing, producing, and running advertising to net zero.

Start here

Explore Ad Net Zero

Two quick ways to understand the framework and get involved

Official site

What is Ad Net Zero?

Learn how the framework works, what “net zero advertising” means in practice, and how the industry is aligning around shared actions.

Visit Ad Net Zero

For organisations

Become a supporter

A clear overview of what support involves, what you’ll commit to, and how to take the first steps inside your organisation.

View Supporters Guide

Our role

Our commitment to sustainability

How we’re supporting the Ad Net Zero roadmap through operational action and industry leadership.

The Commercial Communications Council represents the agency perspective and works alongside other industry leaders on the Ad Net Zero Steering Committee.

Our commitments align to key pillars of the Ad Net Zero framework.

Open all

Action 1: Reduce emissions from advertising business operations

Every Supporter of Ad Net Zero commits to measuring their emissions.

We’ve aligned with Toitū’s certification programme to measure, audit, and certify our operational emissions baseline for the 2022/23 fiscal year. This baseline helps identify priority reduction opportunities and supports the creation of an actionable reduction plan.

We’ve also invested in tools and resources to help member agencies establish their own baseline and reduction plan.

Action 4: Reduce emissions through awards and events

We’ve committed to a net-zero event policy — embedding environmentally responsible decisions into planning and measuring emissions across every awards show and event we deliver.

Guidance

Environmental claims

Helping marketing stay credible — and sustainability messaging stay trustworthy.

The World Federation of Advertisers has developed guidance to support a trustworthy marketing environment — where sustainability claims can be substantiated and consumers can have confidence in the messages they’re presented with.

Download the full guidance report below.

Download report

Take action

Want to get involved?

If you’re exploring supporter commitments, emissions measurement, or resources for agencies, we’re happy to help you find the right starting point.