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Salary benchmarking in Aotearoa

Help shape New Zealand’s advertising industry salary survey

Why a salary survey matters

At present, there is no comprehensive, shared salary benchmark for advertising, media and communications roles in New Zealand.

 

Comms Council is exploring the establishment of an annual industry salary survey to help agencies better understand remuneration trends, role benchmarks and workforce planning across disciplines and seniority levels.

What we’re proposing

 

Purpose

To gather anonymised salary data across advertising, media and communications roles to create a reliable, industry-wide benchmark.

 

Agency participation

Participating agencies would submit anonymised payroll data under strict confidentiality. Aggregate results would be shared with contributors.

 

Confidentiality

No individual, agency or personally identifiable data will be shared publicly — reported results would be aggregated to protect privacy.

 

What’s next

Once we gauge interest and participation, we’ll confirm scope, timing and expected publication dates.