Economic Contribution of Advertising
Advertising contributes approximately $6bn to New Zealand's economy annually. It supports some 44,000 jobs across Aotearoa.
Advertising enables businesses to promote their products, consumers to make considered choices, government to effectively communicate with New Zealanders, and enables companies to innovate. It plays an essential role in corporate strategy, channels demand, and informs culture.
In a comprehensive report by Deloitte Access Economics, Advertising Pays identifies the contribution of advertising in New Zealand.
- Advertising contributes 6 billion dollars to the economy.
- Over 44,000 jobs are supported by advertising activity.
- Advertising grows business.
- Advertising drives social change.
