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With permission from Meta and Accenture, Ad Net Zero has reproduced their sustainability communications diagnostic tool in a short guide.

We recommend anyone thinking about how their advertising campaigns can include sustainability messages to first complete this self-diagnostic tool and identify where they are as a business in terms of sustainability maturity.

The writers of the playbook recommend the first stage of any sustainable communications campaign is to understand where your company is on the path to sustainability and to honestly assess where you are at.

This diagnostic tool is one element of the Meta Sustainability Advertising Playbook, first published in summer 2022.

Download the Sustainability Diagnostic Tool here.

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