The MAChINE - Selling Ideas

About the course


Are you tired of having great ideas that don't get the recognition they deserve? Look no further than The MAChINE Selling Creative, an interactive 2-day workshop designed to help you sell your ideas like never before.

Developed and led by Wayne Lotherington, this workshop is specifically designed to tackle the challenge of selling creativity, making even the most difficult clients say "yes" to your ideas.

With The MAChINE Selling Creative, you'll learn how to connect your ideas to your clients' business needs and express them in a way that motivates and inspires.

Don't let your ideas go unnoticed - join us for The MAChINE Selling Creative and unlock your full potential.


The MAChINE - Selling Creative 2023

Who is this for?

The MAChINE Selling Creative workshop is designed to benefit anyone who sells communication concepts or marketing ideas, whether you work in account service, planning, media or creative roles. It doesn't matter if you're offering traditional media or digital concepts, this workshop will help you take your skills to the next level.

Whether you're pitching ideas to clients, presenting to stakeholders or convincing your team, the MAChINE method will help you connect with your audience and sell your ideas with confidence. Don't miss this opportunity to unlock your full potential and become a master at selling creative ideas.

Learning outcomes

  • Understanding clients' expectations for ideas.

  • Master a method for generating and presenting ideas.

  • Presenting a unified approach: Strategy, creative, and media working together.

  • Building trust with company, agency, and client.

  • Objectively evaluating ideas with established criteria

  • Making ideas relevant to the customer, not just the client.

  • Separating ideas from execution for better results.

Course structure

  • Two-day workshops with small groups

  • Learning through demonstrations and practice

  • MAChINE Selling approach used

  • Practice sessions with professional coaching.

  • Follow-up written assessment for each participant.

Register now

The MAChINE - Selling Creative


Booking Deadline: 26 September 2024 

Course date: 17 & 18 October 2024



Members | $1,750 + GST

Non-members | $1,925 + GST


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