Ad Net Zero
Helping Advertising Tackle the Climate Emergency
The climate crisis is the biggest challenge we will face in our lifetime. Comms Council recognises its responsibility to support our industry fulfil its responsibilities to future generations and help deliver a sustainable way of life for the 21st century and beyond. The advertising industry’s unique talents and reach offers an opportunity to be leaders in creating a sustainable economy and driving positive change for life in Aotearoa.
Ad Net Zero is a framework designed to guide our industry deliver on its full potential to support businesses and people manage the transition to a sustainable future. By actively supporting the adoption of Ad Net Zero in Aotearoa, our ambition is to reduce the carbon impact of developing, producing, and running advertising to net zero.
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Our Commitment to Sustainability
Comms Council represents the agency perspective and sits alongside other notable players in our industry on the Ad Net Zero Steering Committee. Our environmental commitments are aligned with relevant pillars of the Ad Net Zero framework.
Action 1 : Reduce Emissions from Advertising Business Operations
Every Supporter of Ad Net Zero must commit to measuring their emissions. In support of this commitment, Comms Council has aligned itself with Toitū’s certification program to collect, audit and certify its operational emissions baseline for the 2022/23 fiscal year. This baseline year will indicate areas of opportunities for reduction and help provide the foundation for the creation of a reduction plan. Data collection is currently underway and will be shared post-audit in October 2023.
The Comms Council has invested in tools and resources to support agency members create their own emissions baseline and a reduction plan.
Contact: adnetzero@commscouncil.nz to discuss access.
Action 4: Reduce Advertising Emissions Through Awards and from Events
Comms Council has made a commitment to a net-zero event policy. This means integrating environmentally responsible decisions throughout the planning process and measuring our emissions at every award show and event that we put on.
Environmental Claims
The World Federation of Advertisers has developed guidance to help reinforce a trustworthy marketing environment, where sustainability claims can be easily substantiated, so that consumers can trust the marketing messages they are presented with.
To download the full guidance report, click on the link below.
