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Introduced by the New York American Marketing Association in 1968, the Effie Awards have since become recognised by advertisers and agencies as the pre-eminent award in the advertising industry. It is now held in 51 countries around the world with 2 regional programmes as well as a global competition.
The annual awards are presented to recognise the year’s most effective advertising and marketing communications campaigns – campaigns that have delivered superior results in meeting the objectives they were designed to achieve.
The Effie Awards Aotearoa in association with TVNZ proudly continue the FFR Shadow Judging Programme. This unique opportunity allows young advertising and communications professionals to gain first-hand experience and insights into the Effie Awards judging process. Participants will observe and learn from experienced judges, understand the elements of compelling papers, and delve into assessing marketing effectiveness.
Experience the Effie Awards judging process through the FFR Shadow Judging Programme, designed to provide young professionals with first-hand insights and professional growth opportunities.
1. Call for Applications
Deadline: Monday 5 August 2024
Spots Available: 8
Requirements: Applicants should have a developed understanding of their craft and industry experience to engage in critical discussions.
Application: Apply here.
2. Online Shadow Judging
Allocation of Papers: Selected Shadow Judges receive a mix of exemplary and randomly chosen papers for online judging.
Scoring: Shadow Judges' scores will not affect final results.
Briefing:
Date: Thursday 22 August 2024, 10:00am - 11:00am
Location: Commercial Communications Council, 48 Greys Avenue, Auckland CBD
Zoom Option: Available for those not based in Tāmaki Makaurau
Judging Period: Thursday 22 August 2024, 9:00am - Wednesday 28 August 2024, 9:00am
3. In-Person Shadow Judge Briefing
Date: Thursday 22 August 2024, 10:00am - 11:00am
Location: Commercial Communications Council, 48 Greys Avenue, Auckland CBD
Zoom Option: Available for those not based in Tāmaki Makaurau
Enhance your professional growth and gain invaluable knowledge by applying to the 2024 Effie Awards Aotearoa FFR Shadow Judging Programme.
Early Bird Deadline | Tuesday 23 July
On Time Deadline | Tuesday 30 July
Extended Deadline | Thursday 1 August
First Round Judging | Thursday 22 August – Thursday 29 August
Second Round Online Judging | Thursday 5 September – Thursday 19 September
Second Round In-person Judging | Friday 27 September
Executive In-person Judging | Tuesday 22 October
Awards Show | Thursday 31 October
View photos from the 2023 Effie Awards Show.