Comms Council PREScom Panel event: Beyond the hype of influencer marketing: risks, opportunities, and best-practice to ensure effectiveness.
Tickets selling fast - book now.
We’ve put together a list of must-reads for anyone looking to enter the 2017 Effie Awards in association with TVNZ.
New Zealand spends billions on paid advertising every year – over $3 billion in 2015. But what impact does this investment have on economic growth, employment, social change and innovation? It’s all in Advertising Pays - the comprehensive report by Deloitte Access Economics.
The MAChINE™ - Selling Creative Workshop, or the Creative Connections - Creative Thinking Workshop, facilitated by Dr Wayne Lotherington
Watch Peter Field’s keynote presentation: Effectiveness in the Evolving Media Landscape.
Take a look at the videos explaining why these campaigns won GOLD and the case studies that go with them.
The Commercial Communications Council has forged an alliance with its counterpart in the United Kingdom, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the New Zealand marketing and communications industry.
If you missed the presentation of the inaugural Nielsen Effie Report, you can read the report and presentation here. We share findings on what made Effie-awarded campaigns effective and the key lessons for the industry when creating and delivering effective future campaigns.