“Every year Axis celebrates what our industry has achieved in the last 365 days. The work that was made and the great minds that rallied together around a relentless belief in the power of creativity. The truly great work we do moves people and business. This work is rare, it’s brave, it’s dignified, it’s powerful. It deserves our respect. That’s what we’ll be showing at Axis 2018,” says Alkema. DOWNLOAD THE CATEGORIES AND RULES
International Judge, Chris Baker explains why these entries deserved to win gold. You can also view and download the papers. Major learnings - read them now!
Congratulation to all the finalists and winners!
View the winners list from the 2017 Effie Awards in association with TVNZ.
The Comms Council reveal the successful entries that made the finalist list for The 2017 Effie Awards in association with TVNZ.
The Commercial Communications Council has forged an alliance with its counterpart in the United Kingdom, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the New Zealand marketing and communications industry.
We’ve put together a list of must-reads for anyone looking to enter the 2017 Effie Awards in association with TVNZ.
New Zealand spends billions on paid advertising every year – over $3 billion in 2015. But what impact does this investment have on economic growth, employment, social change and innovation? It’s all in Advertising Pays - the comprehensive report by Deloitte Access Economics.
See all the changes to the Effie Awards entry process, including the extended eligibility period which supports the renewed focus on and importance of brand building and delivering sustained effects.
Watch Peter Field’s keynote presentation: Effectiveness in the Evolving Media Landscape.
If you missed the presentation of the inaugural Nielsen Effie Report, you can read the report and presentation here. We share findings on what made Effie-awarded campaigns effective and the key lessons for the industry when creating and delivering effective future campaigns.