Watch Peter Field’s keynote presentation: Effectiveness in the Evolving Media Landscape.
Register your interest now
The MAChINE™ - Selling Creative Workshop, or the Creative Connections - Creative Thinking Workshop, facilitated by Dr Wayne Lotherington
Take a look at the videos explaining why these campaigns won GOLD and the case studies that go with them.
A HUGE CONGRATULATIONS to all the worthy winners of the 2017 Beacon Awards in association with NZME.
Download the results list.
The Commercial Communications Council has forged an alliance with its counterpart in the United Kingdom, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the New Zealand marketing and communications industry.
Download the presentation from this entry writing workshop facilitated by Andrew Reinholds, OMD and Rufus Chuter, FCB Media.
Now open! The Beacon Awards 2017 Categories & Entry Forms.
The qualification covers a range of subjects including definitions of effectiveness, evaluation and accountability; why businesses should invest in it, how it has developed over time, who has a stake in evaluation and current debates about the topic. It also looks into the broad principles behind different types of objectives that can be set.
If you missed the presentation of the inaugural Nielsen Effie Report, you can read the report and presentation here. We share findings on what made Effie-awarded campaigns effective and the key lessons for the industry when creating and delivering effective future campaigns.