Now in its fifth year, the Media Lab will be led by expert media professionals from leading agencies. It will address the latest thinking around consumer behaviour and campaign channel management, with presentations and interactive learning opportunities.
Celebrate the winners of the New Zealand Effie Awards in association with TVNZ, Thursday 19th October at The Langham Hotel Auckland.
The Commercial Communications Council has forged an alliance with its counterpart in the United Kingdom, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the New Zealand marketing and communications industry.
We’ve put together a list of must-reads for anyone looking to enter the 2017 Effie Awards in association with TVNZ.
This award recognises the role that an individual marketer plays in the development of effective work across a year. Judges will be looking for marketers who inspire their agency, who challenge them whilst giving them the freedom to succeed, and whose business results were the outcomes of genuine collaboration and friendship.
New Zealand spends billions on paid advertising every year – over $3 billion in 2015. But what impact does this investment have on economic growth, employment, social change and innovation? It’s all in Advertising Pays - the comprehensive report by Deloitte Access Economics.
See all the changes to the Effie Awards entry process, including the extended eligibility period which supports the renewed focus on and importance of brand building and delivering sustained effects.
Watch Peter Field’s keynote presentation: Effectiveness in the Evolving Media Landscape.
If you missed the presentation of the inaugural Nielsen Effie Report, you can read the report and presentation here. We share findings on what made Effie-awarded campaigns effective and the key lessons for the industry when creating and delivering effective future campaigns.