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Introduced by the New York American Marketing Association in 1968, the Effie Awards have since become recognised by advertisers and agencies as the pre-eminent award in the advertising industry.
The annual awards are presented to recognise the year’s most effective advertising and marketing communications campaigns – campaigns that have delivered superior results in meeting the objectives they were designed to achieve.
Judging for the first time can be intimidating. The First Five Rungs Shadow Judging programme provides young professionals, in the first five years of their career, an opportunity to participate in the judging process, without the pressure.
Places are limited, and will be allocated based on level of experience and current role. It's a fantastic opportunity to gain an understanding of the rigour of Effie judging in a safe environment.
More info coming soon, sign up to our Effie updates at the bottom of the page to ensure you're in the loop.
Here’s a quick look at all the important dates for 2025 Effie Awards Aotearoa - from entries deadlines to announcements.