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The MAChINE – Selling Ideas

About

Turn creative ideas into actionable and compelling pitches.

It can be tiring having great ideas that don’t get the recognition they deserve. Look no further than The MAChINE Selling Ideas, an interactive 2-day workshop designed to help sell ideas like never before.

Developed and led by Wayne Lotherington, this workshop is specifically designed to tackle the challenge of selling ideas, making even the most difficult clients say "yes".

With The MAChINE Selling Ideas, participants will learn how to connect their ideas to their clients' business needs and express them in a way that motivates and inspires.

Don't let great ideas go unnoticed - join us for The MAChINE Selling Ideas!

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Who is this course for?

The MAChINE Selling Ideas workshop is designed to benefit anyone who sells communication concepts or marketing ideas, whether you work in account service, planning, media or creative roles. It doesn't matter if you're offering traditional media or digital concepts, this workshop will help you take your skills to the next level.

Learning outcomes

  • Understand client expectations for ideas.
  • Master a structured method for generating and presenting ideas.
  • Align strategy, creative, and media for unified pitches.
  • Build trust with your company, agency, and clients.
  • Evaluate ideas objectively using established criteria.
  • Learn how to ensure the client see the ideas as relevant to the customer (and not to themselves).
  • Separate ideas from execution for improved results.

How is the course delivered and assessed

 
Course delivery
Duration: Two-day workshop with small groups.
Format: Interactive demonstrations, practice sessions, and professional coaching.
Methodology: The MAChINE Selling approach.
Follow-up: Written assessment for each participant.
 
Important dates
Course Dates: 28 & 29 August 2025
Booking Deadline: 18 July 2025
 
Pricing
Members: $1750 + GST
Non-Members: $1925 + GST
 
Terms & Conditions

Requires a minimum number of 12 participants and a maximum of 16.

This course is available exclusively to Comms Council members.
 
Click here to read the courses terms & conditions. 

Ready to take the next step?

Master the art of selling creative ideas with confidence and impact. Join The MAChINE – Selling Ideas workshop and learn how to align your ideas with client goals, pitch with clarity, and inspire action.

 

Frequently asked questions

Who is this course for?Teal chevron pointing down

Everyone who works in advertising. We work in a creative industry, and we are in the business of generating ideas for the benefit of how we service clients and for their customers. This could be an alternative way to buy media with a new supplier, or it could be a pro-active initiative for an existing client. For those ideas to become a reality we need to share them and convince our colleagues and clients to support them.

How is the course delivered?Teal chevron pointing down

This is one of our most interactive courses. Theory is mixed with practical exercises and you will have the opportunity to present your ideas to the group. But don’t be daunted. This is a supportive environment, and you’ll learn from each other and have a lot of fun in the process.

Can I attend remotely?Teal chevron pointing down

No. This is an interactive workshop and in person attendance is essential.

Can I miss a session?Teal chevron pointing down

No. This is a continuous learning experience. Attendance on both days is required.

Are there any assessments?Teal chevron pointing down

Yes. This is a practice-based workshop. You will be asked to bring in work to present and your skills will be assessed throughout the workshop. You will not believe the difference in your skills at the beginning and at the end of the workshop. The MAChINE transforms presentational skills and provides you will all the tools to continue best practice through your career.

What certifications will I receive?Teal chevron pointing down

You will receive a Comms Council Course Completion Certificate.

Who can I contact for more information?Teal chevron pointing down

Contact Lisa Motteram, Head of Learning and Development at lisa@commscouncil.nz or on 021 614 004