It can be tiring having great ideas that don’t get the recognition they deserve. Look no further than The MAChINE Selling Ideas, an interactive 2-day workshop designed to help sell ideas like never before.
Developed and led by Wayne Lotherington, this workshop is specifically designed to tackle the challenge of selling ideas, making even the most difficult clients say "yes".
With The MAChINE Selling Ideas, participants will learn how to connect their ideas to their clients' business needs and express them in a way that motivates and inspires.
Don't let great ideas go unnoticed - join us for The MAChINE Selling Ideas!
The MAChINE Selling Ideas workshop is designed to benefit anyone who sells communication concepts or marketing ideas, whether you work in account service, planning, media or creative roles. It doesn't matter if you're offering traditional media or digital concepts, this workshop will help you take your skills to the next level.
Requires a minimum number of 12 participants and a maximum of 16.
Master the art of selling creative ideas with confidence and impact. Join The MAChINE – Selling Ideas workshop and learn how to align your ideas with client goals, pitch with clarity, and inspire action.
Everyone who works in advertising. We work in a creative industry, and we are in the business of generating ideas for the benefit of how we service clients and for their customers. This could be an alternative way to buy media with a new supplier, or it could be a pro-active initiative for an existing client. For those ideas to become a reality we need to share them and convince our colleagues and clients to support them.
This is one of our most interactive courses. Theory is mixed with practical exercises and you will have the opportunity to present your ideas to the group. But don’t be daunted. This is a supportive environment, and you’ll learn from each other and have a lot of fun in the process.
No. This is an interactive workshop and in person attendance is essential.
No. This is a continuous learning experience. Attendance on both days is required.
Yes. This is a practice-based workshop. You will be asked to bring in work to present and your skills will be assessed throughout the workshop. You will not believe the difference in your skills at the beginning and at the end of the workshop. The MAChINE transforms presentational skills and provides you will all the tools to continue best practice through your career.
You will receive a Comms Council Course Completion Certificate.
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