Strategic Planning Lab 2021

Posted 23 March 2021.

​Do you want to strengthen your strategic thinking, but find it hard to get the training on the job? Do you hear the word ‘Strategy’ being used in your organisation without too much explanation? At a point where developing strategic skills would unlock more career opportunities?

REGISTER HERE OR BELOW

​The Comms Council, in conjunction with leading industry experts, will demystify the word ‘Strategy’ and help you increase the value you offer during an intensive 3 day course.

You will move from implementation to the strategic thinking process needed to plan effective communications and add value to your client’s business.

The course includes presentations, discussions, interactive exercises and mentoring.

PARTICIPANTS WILL LEARN

It delivers these learning outcomes over 3 days which are staggered:

  • Latest evidence-based understanding of brain processing
  • Introduction to behavioural economics
  • Developing effective strategies with clients
  • Best practice insight development
  • How to make the case for effectiveness
  • Writing strong briefs and briefing effectively
  • Integrating briefs with channel thinking
  • Understanding of how brands really achieve growth
  • Getting the best from your relationship with creative teams
  • Digital Strategy - best practice.


WHEN IS IT?

Day 1: 8-5pm on Wednesday 19th May, 2021

Day 2: 8-5pm on Wednesday 9th June, 2021

Day 3: 8-4pm on Wednesday 30th June, 2021


WHO SHOULD ATTEND?

Account Managers - to - Directors, junior to mid-level Planners, Media Planners, Marketing Professionals, mid-level Communications Managers, Marketing Managers.

WHEN: Wednesday 19th May, Wednesday 9th June, and Wednesday 30th June, 2021.

WHERE: Generator, Level10/11 Britomart Place, Auckland

COST: Members $1800 + GST pp | Non-members $2400 + GST pp

REGISTER HERE OR BELOW

For further information, please call:

Marlen Smith

09 303 0435 | 021 272 9998


REGISTER BELOW