Cathy is currently US Commissioning Editor for WARC Strategy, has been involved in media and marketing for her entire career, covering everything from the US network TV upfront, to the rise of digital platforms and social media, to advertising strategy and creative.
At WARC, she is responsible for executing content strategy for the Americas, seeking out quality contributors who can address the topics most on marketers’ minds, and preparing reports that zero in on key issues for brands.
Watch the webinar session and download the resources.
Why growth matters in consumer-facing businesses: The power of ‘compounding’ and how steady, sustainable growth drives shareholder returns over time.
Nic reveals key insights from a landmark econometric study analysing £1.8bn in media spend across 141 brands. Discover how advertising really drives profit, which sectors see the biggest gains, and why effectiveness has shifted gradually.
Ian covers how advertisers and marketers can speak the language of the CGO (Chief Growth Officer) and Board to better persuade decision makers that advertising spend is an investment (and not a cost).
