New Zealand ad spend detail for September continues to show lower ad demand in NZ with total ad spend back 5.7% to $96.4 million.
But despite the overall negative trend, the softer demand is not evident across all media with three major media reporting higher September ad spend.
Key trends for the month are as follows:
- Outdoor remains the growth media with ad revenue growing an extraordinary 16% YOY, resulting in its total market soaring to a record high of 19.1%
- Cinema also delivered growth with ad spend up 37.2%
- Radio reported higher ad spend, up 2.2% YOY
- Linear TV was back 16.2% but within Digital the Video Sites (streaming) sector we can see ad spend has grown 27.5%
- Total Digital bookings were back 6.3% but apart from Video Sites there was also growth in the Social Media sector (+11.1% YOY)
- Weaker Government category ad spend again drove the softer demand (-51.5% YOY) and with the category removed the total market ad spend is back just 0.1% or $70k in September
- Growth categories included Banking (+46.4% YOY), Media (+59.8%) and Alcoholic Beverages (+64.2% YOY)
- FYTD results show a 2.3% decline in spend but with growth for Digital (+3%), Outdoor (+17.4%), Radio (+9.1%) and Cinema (+30.4%)
- CYTD results show the market is so far back 3.2% but with Outdoor and Cinema showing respective gains of 9% and 11.9%
- TV is back 9.1% and Radio is showing a lower than market decline of 1.1%.
For further information, visit standardmediaindex.com
