SMI’s results for May continue to underscore the NZ media market in transition, with total advertising demand back 6.3% to a market total of $89.9 million.
Key highlights are as follows:
- Outdoor was the only major media to report higher ad spend, growing bookings 3.9% YOY
- Digital showed a small decline of 0.9%
- Within Digital we can see huge growth in ad spend to Video Sites (+40%) mostly due to a 52% YOY increase in direct bookings onto YouTube.
- But Television was back 15.5% and Radio bookings were down 6.9%.
- Growth categories this month included Food/ Produce/Dairy (+30.8% YOY), Restaurants (+11.6% YOY) and Insurance (+48.1%).
- But demand from Automotive Brand was weaker (-43% from its record level last year), Specialty Retailers was down 19.2% and Government spend fell 11.7%.
- FYTD results show the market back 4.6%
- And CYTD results show the ad market is down 6.1% with only Outdoor in positive territory (+1.6%)
- This CYTD, the largest market impact has been the decline in the Government spend (-$8.6 million).
For further information, visit standardmediaindex.com
