Advertising at its best has a symbiotic relationship with culture; it draws from culture and informs culture in return.

It stands to reason that for advertising and communications to fulfil its potential, those who deliver it should fully reflect the cultures that it intends to inform. Historically, this has not been the case.

This year, the Comms Council is conducting research to understand the diversity of our membership. In summary, we've made progress in some areas, but have work to do before we can claim to be fully representative of all of New Zealand.