Diversity, Equity & Inclusion


Advertising at its best has a symbiotic relationship with culture; it draws from culture and informs culture in return. 

It stands to reason that for advertising and communications to fulfil its potential, those who deliver it should fully reflect the cultures that it intends to inform. This is not the case.


Data drawn from research conducted in 2023 indicates that while we have seen improvements in feelings of belonging and inclusion within agencies, we continue to be under-represented across key groups, including Māori and Pacific Peoples.

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A summary of the Global DEI research can be downloaded below.


We are in the process of developing a comprehensive industry action plan to increase representation, inclusion, and address representation in the work that we produce.

If you are keen to participate in a working group in this area, please let us know by registering your interest below.


More resources

Essential guides

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