We are developing an employment brand platform with the following objectives:
1. Provide potential talent with the resources to better understand the career opportunities available in our industry; to see 'people like me' succeeding in the advertising industry; to break down the barriers and misperceptions that currently exist. We'll provide pathway advice and enable students to understand what they need to do to be best prepared for a career in advertising.
2. Increase our relationships with tertiary providers – going beyond the universities, to forge relationships with pathway organisations, skills-based institutes – to reach more potential great talent.
3. Gain greater reach, inspiring school students to imagine a career where they can be creative and earn good money in a long-term career.
4. Collaborate with member agencies to build connections with key secondary schools to enable face to face engagement.
5. Explore industry-wide work experience and internships to enable students to see inside our industry and remove the fear of the unknown.