Congratulations to all Winners from the Third Annual Pressie Awards – Celebrating the Best in PR, Experiential and Social Media.
After an undoubtedly challenging year, New Zealand’s PR, Brand Experience, Events and Social Media professionals gathered in the heart of Ponsonby at The Sapphire Room last night, to recognise and celebrate the best campaigns from the past 12 months, at the third annual Comms Council Pressie Awards.
Dynamic MC, Tom Sainsbury, kept the crowd laughing through the evening, giving out 13 Silvers, 12 Gold awards and 1 Grand Prix.
Four of the Golds awarded on the night were taken home by FUSE for their work across two clients. The Unsaid with Waka Kotahi Transport Agency scored them three Golds across the Best Use of Social Media, Best Community Management Impact and Best Strategic Thinking categories. FUSE also won a Gold for AMPED – Giving Kids the Power to Play, with Meridian Energy, in the Best Sponsorship or Media Partnership category. They also took home two Silvers in Best Sponsorship or Media Partnership for their work with STIHL and Kiwibank.
A further four Golds were taken home by Special Group for their work with Tourism New Zealand on two campaigns – Good Morning World in Best Use of Social Media and Best Integrated Campaign, and NZ Says ‘39’ in the Best Strategic Thinking category. The campaign Good Morning World also scored them two Silvers for Most Innovative and Best Strategic Thinking. Tourism New Zealand’s Brodie Reid also went onto win the Bravest Client Award to the delight of the audience.
TBWA and Eleven PR also took home a Gold each. Best in Show with ANZ scored TBWA a Gold in Best Use of Social Media, while MorningStar Farms Delivers won Eleven PR a Gold in the Best Sampling or Retail Activation category. TBWA and Eleven PR also took home a joint Silver award for Long White – This is Forever with Asahi Beverages in Best Integrated Campaign. Eleven PR took home a further four Silvers for their work with Sony Interactive Entertainment NZ across four different categories. A good night.
The remaining two Golds were taken home by Mango Communications for their work with two Clients - Lion and Metlifecare. Emerson’s Tiny Pub for Lion won them a Gold in Best Experiential or Event Campaign and Virtual Village for Metlifecare scored them a Gold in Best Community Management Impact. Mango also took home two Silvers, both in Best Use of Media Relations. Mango also then went on to collect the coveted Grand Prix award as best in show, for their inspiring Sperm Positive Campaign for New Zealand Aids Foundation, Body Positive Inc, Positive Woman.
The remaining two Silvers from the night were taken home by Energi for Best Your Best Challenge with Vitaco in the Best Sampling or Retail Activations category, and Pead PR for The Socially Distanced Haka with Unilever International in Best Experiential or Event Campaign.
Commercial Communications Council CEO, Paul Head reflects on the challenging year we’ve had. “Agencies across all three disciplines have had to look for new ways to engage with audiences, both during the early phases of the virus as brands and government responded to the immediate crisis and then post lockdown, as brands looked to reengage with audiences. This has led to some really innovative solutions and the judges this year are in for some very interesting reads in my view. Despite the fact that 2020 has been a crappy year by just about any measure, agencies have worked under tremendous pressure to deliver for their clients and we applaud them all.
The Commercial Communications Council congratulates all finalists and winners from the 2020 Pressie Awards. For a full list of winners and finalists and all event photos please head to the Comms Council website. www.commscouncil.nz .
And a massive thanks to the sponsors of the awards; NZME and Facebook, without whom we could not acknowledge the work in such a fashion. NZME hosted a Boomerang Booth at the awards and you can check out the NZME Facebook page to view these. Head to https://www.facebook.com/NZME.Advertising