The 2024 AXIS Awards Call for Entry is Live; Here is all you need to know.
Creativity has always been our industry’s super-power. Through creative thinking we can change perceptions, turn the ordinary into the extraordinary, reflect and inform culture, and create value where there was none.
Awards shows play a critical role, shining a spotlight on the work that inspires us, motivates us and makes us strive for better. This sense of ‘better’ is not restricted purely to matters of creativity. Given the privileged position in which we find ourselves, as gentle influencers on the world around us, we should increasingly be concerned with the broader impacts of advertising. Better, in this sense, encompasses outcomes on the world around us resulting from our work.
AXIS is an opportunity to celebrate not just the very best ideas our industry has to offer, but also to seek out the work that moves us forward as an industry. Change is all around us. It’s throughout our industry and throughout our lives; cultural change, climate change, the very way we go about our jobs is changing, and of course, what we at Axis consider a great idea changes every 6 months. So to celebrate and embrace change, we’ve made some significant changes to AXIS, the first of many we should aspire to. The intent is to build a philosophy of progress into the show, pushing for better every year.
Here are the changes (in brief) we’ve made this year:
A new trophy. Made from recycled materials and designed and 3D printed locally, the new AXIS trophy leans at 23.5 degrees. This is the very same angle that the axis of the earth leans at as it orbits the sun. Our new trophy therefore becomes an ever-present reminder of the need to top the balance of our ideas in favour of the planet we inhabit. The Earth revolves around an axis. AXIS should aspire to revolve around the earth.
Grand Axis has been renamed to Idea of the Year to be in line with Agency of the Year. Agency of the Year is now an entered category, identifying the best body of work from each agency, making the award equitable for all agencies. A new category to embrace and celebrate creativity in retail. Simplification of categories to streamline the awards.
The Show. We continue to evolve the show itself, building on the carbon emissions measurement conducted in 2023. With an established baseline to work from, we are planning to deliver an amazing night of celebration delivered with fewer emissions.
Let’s celebrate the best work that has been produced this year, showcasing the work that can inspire us all to tip the balance to better.
Josh Moore, AXIS 2024 Convenor of Judges