The country’s PR, brand experience, events and social media industry professionals gathered in the heart of Ponsonby at The Sapphire Room in Auckland last night to recognise and celebrate the best campaigns from the prior year at the second Pressie Awards. The awards were organised by the Commercial Communications Council.
The evening saw the industry coming together at the awards ceremony with finalists from many Agencies celebrating with their peers.
MC Paddy Gower carried everyone brilliantly through the ceremony, giving out 16 silvers and 12 gold awards and 1 Grand Prix, whilst the crowd sipped bubbles and grazed from the feasting tables.
Three of the golds awarded on the night, after two rounds of judging were for Special Group who won along with their client Uber, for their campaign “How Uber Eats Ambushed a Shark with a Fish”; this included a Gold in Best Experiential or Event, Best Implementation and Best Integrated Campaign.
MKTG won two Golds for The Movember Foundation and the campaign “A Moment AGAINST Silence”. The golds were picked up in “in the Best Use of Media Relations category and again in the “tough to win” Strategic Thinking category. This great campaign went on to win the Grand Prix of the night much to the delight of the crowd.
Fuse had a fantastic night, not only winning two Gold awards, but also picking up a haul of six Silvers. “I am Hope” with Kiwibank won Gold in Best Sponsorship or Media Partnership and also in Best Use of Social Media.
FCB picked up two golds for two different campaigns; Gold in Best Use of Social Media for “Pre-Testie Bestie” for the Health Promotion Agency and a Gold for Testicular Cancer in Best Experiential or Event for “A Conversation Starter for Cancer”.
Eleven PR won a Gold for their work with Asahi “Presenting Akai Doa” and a Silver with ANZ in Best Integrated Campaign with “Meet Mr Humfreez.”
Mango Communications won a Gold for their “#Goodchat” campaign for 2 degrees in Best Use of Media Relations and a Silver in Best Sampling or Retail Activation for the work “Tip Top & Whittaker’s for Tip Top.
Magico Marketing Activations and Bike Barn won a brilliant Gold for Bravest Client for the campaign “Making a tangible Difference for Kiwi Kids,” as well as a Silver for the same campaign in Best Sponsorship or Media Parntership.”
Pead PR won a Silver in Best Use of Media Relations with the campaign for NZFW “A Fashionable Make-over” and Boyd PR won a Silver in Best Sponsorship or Media Partnership for “Wow My Town” for Mazda.
And Drum took out two Silvers, the first in Best Implementation or Production for Lotto’s “Home for Xmas”
and the second Silver in Best Integrated Campaign for “KFC’s Open Kitchens.”
Sean Brown, GM of Mango and Convenor of Awards for 2019 said “It was great to see the quality and variety of entries in this second year. Well done to all the entrants and we look forward to seeing more of their excellent work at the 2020 awards.”
The Commercial Communications Council congratulates all 63 finalists and winners at the awards ceremony 2019.
Commercial Communications Council CEO Paul Head said: “Last night was a time for PR, experiential and social professionals, and their clients, to shine. In an increasingly cluttered media environment these disciplines help deliver cut-through with campaigns that attract and endear the consumer directly. All three disciplines have grown significantly and are now an integral part of the overall marketing mix. The scale and scope of the entries that won show just how important these disciplines are to the reach and efficacy of brands and it’s great to see everyone come together and recognise their achievements.”