Last night the Commercial Communication Council recognised and celebrated the most effective marketing campaigns in Aotearoa during the 2023 Aotearoa Effie Awards in association with TVNZ. The Effie programme, renowned globally as a measure of marketing effectiveness, has been running in New Zealand for over two decades with this year’s awards ceremony taking place at Auckland Town Hall.
The 2023 Effie Awards showcased industry innovation and creativity. The significant number of metal awarded across various categories reflects the competitive nature of the Effie’s and the dedication to excellence.
This year’s convenor of judges, Lisa Divett, said “The quality of entries this year was outstanding. It was wonderful to see so many strategic challenges solved so elegantly across such diverse categories. We all know how hard it is to write an Effie, let alone win and yet every year the bar keeps getting raised. Congratulations to all you incredibly clever and creative people“
The 2023 Aotearoa Effie Awards were proudly presented by the Comms Council in association with TVNZ are made possible through the generous support of our sponsors; Cartology, Google, Meta, Nielsen, New Zealand Story, NZME, oOh!media, Stuff, TRB, and UnLtd.
The Commercial Communications Council congratulates all the finalists and winners at the 2023 Effie Awards in association with TVNZ.