This introductory session explores what we do and why we exist as an industry. We learn about the role creative and media agencies play in creating competitive advantages for brands. How creativity can change people’s attitudes, behaviours and relationships with brands. The session will also define media’s role as a critical lever in the marketing mix, its history, rapid evolution, the big exciting trends and how increasing understanding of human behaviour has helped to unlock its power and make it one of the most exciting and progressive industries in the world.

ZOOM Recording

Passcode to Zoom Recording: *R+YM#83

Zoe's Presentation slides

Lee-Ann's Presentation slides

This module looks at the importance of brands, and how to create, build and maintain a success brand. We then look at the importance of cultural competence and the impact it has on our lives, business and the brands we create.

ZOOM Recording

Passcode to Zoom Recording: U92CGG2@

David's Presentation Slides

Kātene's Presentation Slides

This module covers the role of media agencies and how they operate in today’s market. We explore emerging trends and platforms and the impact of digital on the advertising and media landscape.

ZOOM Recording 

Passcode to ZOOM Recording: wbsj%A0t

James & Sahri's Presentation Slides 

What is the purpose of a good brief, and how do we find and utilise insights? How does the strategy and proposition feed in to the brief and how do we get creatives and clients really excited?

ZOOM Recording

Passcode to ZOOM Recording: M0c*%&D#

DT & Carl's Presentation Slides

NOTE: Download to view 

How does the magic happen? This module covers how the creatives work with the brief, and how they can be best supported to generate an outcome that is both creatively distinctive and fulfils the client’s needs.

ZOOM Recording 

Paul's Presentation Slides 

Peter's Presentation Slides 

Learn what it takes to actually run an agency, how does it tick, how does it make money? We look at the importance of revenue generation and managing profitably and discover how you can become a financial hero.

We then hear from the most important perspective – that of the client. What everyday challenges do they face, and what constitutes a great agency/client relationship.

ZOOM Recording 

Simon's Presentation Slides 

Presentation Slides

The main driver of this module is to think creatively around the many aspects of business relationships and learn how to best evaluate and manage client expectations.

ZOOM Recording 

Kate's Presentation Slides 

Thinza's Presentation Slides

This module is designed to help you understand what it takes to be a responsible marketer and a responsible advertiser. We look at the tools available to help you advertise effectively and self regulate in an ever changing media environment.

We then review the complaints process, why they are made and what best practice looks like so you can avoid them.

ZOOM Recording 

Lindsay's Presentation Slides 

Hilary's Presentation Slides

In this final session participants have the privilege of hearing from a group of highly accomplished industry leaders and put questions to them as a group. This year’s group will share the advice they most value, and their experience and expectations as agency and industry leaders (think about what you’d like to ask this esteemed group; these opportunities do not come along often).

2024 Agency Leaders: 

• Sam Stuchbury - ECD and Founder - Motion Sickness 
• Priya Patel - CEO - DDB Aotearoa 
• Rufus Chuter - Managing Partner - Together