Understanding Unconscious Bias

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Gain insights into unconscious bias and its impact on diversity.

Diversity is fundamental to the advertising industry, and our ability to understand unconscious bias can create a better internal environment, which creates better opportunities, improves output, and overall impact on our audiences within the advertising world.

To improve diversity within the industry, we must first understand one of the key barriers to diversity: unconscious bias. Run by Diversity Works, in partnership with the Comms Council, this three-hour workshop will explore the latest research from the field of neuroscience underpinning unconscious bias. Guided by ex-advertising professional Hélène Dechamps, participants will be given real-life issues and engage in critical discussion exercises to explore how unconscious bias can manifest.

Participants will engage with examples of best practice as well as be given techniques that will help to challenge their thinking and build new connections. Lastly, participants will be given strategies to manage and mitigate bias, which can be applied immediately at their agencies.