Strategic Planning Lab

2024 Participants Hub

Overview

In a world of over-supply and under-demand, strategy is essential to winning in the market place today. Demystify the word strategy and gain all the tools you need to plan effective strategic communications to add value to your clients’ business.

Taking on a new format in 2024 this interactive course provides a strong grounding in the core concepts that underpin effective strategic thinking in today’s communications market.

Led by Rupert Price, Chief Strategy Officer, DDB, the course draws on the vast array of industry specialists bringing the most up to date theory and practice to life in an inspiring learning environment.

Course Agenda

Day one

Find out what's planned for day one of Strategic Planning Lab 2024.

Module 1: What is Strategy?

1. Strategy is a frequent and possibly over used term in business today. But what does it really mean?

2. How does it guide business?

3. What does it mean in terms of communications and why is it so important to get it right?

Module 2: Where are we?

1. How do strategists figure out where to start?

2. What is a good method and approach to get going?

3. What is market orientation and how does it help lay the groundwork for a great strategy?

David, Charlotte & Abby's Presentation

Module 3: Market Research

1. What is the value of market research?

2. What can it tell you and when is the right time to use it?

3. What is the difference between qualitative and quantitative research?

4. What other types of research are there?

Carl & Jade's Presentation

Module 4: Insights

1. What are they and where do you find them?

2. How do you know a good insight when you find one?

3. How do you know if it will inspire good work?

Thinza, Craig & Jono's Presentation

Client Brief: Four Words

Client Brief

Summary Metrics & Further Info

Updated: Response Presentation Template

Day one speakers

Check out who our speakers are for day one of Strategic Planning Lab 2024.

Chief Strategy Officer | DDB

Rupert Price

Find out more about Rupert

Chief Strategy Officer | Special

Rory Gallery

Find out more about Rory

Head of Strategy | Motion Sickness

Hilary Ngan Kee

Find out more about Hilary

Chief Strategy Officer | Saatchi & Saatchi

David McIndoe

Find out more about David

Joint Head of Planning | DDB

Charlotte Marks

Find out more about Charlotte

Managing Director | PHD

Abby Parkin

Find out more about Abby

Head of Strategy | TRA

Carl Sarney

Find out more about Carl

Planning Director | DDB

Thinza Mons

Find out more about Thinza

Planner | The Monkeys

Craig McLeod

Find out more about Craig

Group Head of Strategy | OMD

Jono Allen

Find out more about Jono

Day two

Find out what's planned for day two of Strategic Planning Lab 2024.

Module 1: Positioning

1. Diagnosing the business problem and defining what communications can do to help solve it. What are examples of really smart objectives and what are the different roles of communication?

2. How do you define the communications challenge and determine what type of communications to use?

Murray, Jolene & Amy's Presentation

Module 2: The Creative Brief

The art of writing great creative briefs. Presentations from senior strategists on great briefs they’ve been involved in and their tips and tricks for writing great briefs.

Nick, Amy & Josh's Presentation

Module 3: A Creative Perspective on Strategy

A joint presentation between a Strategy leader and a Creative leader, to share their experience, how strategy informs creativity and where the two work really well together.

1. What is a great creative idea and how does strategy help you get there?

Martin & Hadleigh's Presentation