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Strategic Planning Lab

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About

In a world of over-supply and under-demand, strategy is essential to winning in the market place today. Demystify the word strategy and gain all of the tools you need to plan effective strategic communications to add value to your client’s business.

The course will cover the variety of challenges and opportunities any communications strategist faces today, ranging from brand strategy, to communications strategy, to social strategy, and of course the key components of measurement and effectiveness.

Led by Lisa Divett, Chief Strategy Officer, Dentsu, this course draws on a vast array of industry specialists bringing the most up to date theory and practice to life.

This course is not to be missed for anyone looking to strengthen their strategic muscles and to grow their strategic capabilities. 

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Who is this course for?

This course is designed for professionals across various disciplines who want to master strategic planning and communications, including: Account directors, Planners, Media managers, and Digital managers.

Learning outcomes

  • An understanding of how brands really achieve growth.
  • Getting to grips with situation analysis and the effective use of market research.
  • Master the use of targeting and segmentation to your strategic advantage.
  • Use insights to develop a compelling brand positioning.
  • Understand what makes compelling effective creative ideas that deliver to a strategy.
  • Develop a communications strategy that influences consumers in the most effective moments.
  • Understand how to set meaningful objectives and evaluate campaign effectiveness.

How is the course delivered and assessed

 
Course delivery
Duration: 3 non-consecutive workshop days.
Format: Presentations, Q&A sessions, and interactive workshops.
Assignment: Live brief judged by a senior marketing specialist.
Materials: Downloadable PDFs for continued learning.
 
Important dates
Course Dates: 8 & 22 May, 5 June 2025
Booking Deadline: 11 April 2025
 
There will be a 2.50 hour long presentation session on the Thursday 19 June.
 
Pricing
Members: $1,900 + GST
Non-Members: $2,500 + GST

Terms & Conditions
Click here to read the courses terms & conditions. 

Ready to take the next step?

Empower your career with advanced strategic planning skills. Register today for the Strategic Planning Lab and gain the expertise to create impactful strategies that deliver measurable client success.

 

Frequently asked questions

Who is this course for?Teal chevron pointing down

Strategy not only drives great creative but it is integral to effective media planning and implementation. This course is for all practitioners who come in to contact with strategy that will ultimately impact their client's businesses.

How will this course be delivered?Teal chevron pointing down

Each module is discussed by a panel made up of strategists, business directors, creatives and clients.

Can I attend remotely?Teal chevron pointing down

No. This is an interactive workshop and in person attendance is essential.

Can I miss a session?Teal chevron pointing down

No. This is a continuous learning experience. Attendance on all days is required.

What certifications will I receive?Teal chevron pointing down

You will receive a Comms Council Course Completion Certificate.

Who can I contact for more information?Teal chevron pointing down

Contact Lisa Motteram, Head of Learning and Development at lisa@commscouncil.nz or on 021 614 004