In a world of over-supply and under-demand, strategy is essential to winning in the market place today. Demystify the word strategy and gain all of the tools you need to plan effective strategic communications to add value to your client’s business.
The course will cover the variety of challenges and opportunities any communications strategist faces today, ranging from brand strategy, to communications strategy, to social strategy, and of course the key components of measurement and effectiveness.
Led by Lisa Divett, Chief Strategy Officer, Dentsu, this course draws on a vast array of industry specialists bringing the most up to date theory and practice to life.
This course is not to be missed for anyone looking to strengthen their strategic muscles and to grow their strategic capabilities.
This course is designed for professionals across various disciplines who want to master strategic planning and communications, including: Account directors, Planners, Media managers, and Digital managers.
Empower your career with advanced strategic planning skills. Register today for the Strategic Planning Lab and gain the expertise to create impactful strategies that deliver measurable client success.
Strategy not only drives great creative but it is integral to effective media planning and implementation. This course is for all practitioners who come in to contact with strategy that will ultimately impact their client's businesses.
Each module is discussed by a panel made up of strategists, business directors, creatives and clients.
No. This is an interactive workshop and in person attendance is essential.
No. This is a continuous learning experience. Attendance on all days is required.
You will receive a Comms Council Course Completion Certificate.
Contact Lisa Motteram, Head of Learning and Development at lisa@commscouncil.nz or on 021 614 004
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