strat lab.001

Strategic Planning Lab – Level 3


In today's ever-changing market, the key to success lies in strategic planning. Despite the challenges of over-supply and under-demand, there are opportunities to thrive and make a real impact. Imagine gaining the knowledge and tools necessary to not just survive, but thrive in this dynamic landscape.

Led by Rupert Price, the Chief Strategy Officer at DDB NZ, this three-day intensive workshop will equip you with the skills to demystify the word 'strategy' and plan effective strategic communications that add real value to your client's businesses. With presentations from leading industry experts and a challenging live brief to work through, you will gain a strong grounding in the core concepts that underpin effective strategic thinking in today's communications market.

By the end of this workshop, you'll be empowered to turn your strong strategic thinking into effective action. You'll leave with increased confidence and the ability to make a real impact on your clients' businesses. So, if you're ready to take your strategic planning skills to the next level, join us for an inspiring and transformative three days.

  • Who is this for?

    • Mid to senior account managers
    • Planners
    • Media managers
    • Digital managers
  • Learning outcomes

    • An understanding of how brands really achieve growth
    • Getting to grips with situation analysis and the effective use of market research
    • Master the use of targeting and segmentation to your strategic advantage
    • Use insights to develop a compelling brand positioning
    • Understand what makes compelling effective creative ideas that deliver to a strategy
    • Develop a communications strategy that influences consumers in the most effective moments
    • Understand how to set meaningful objectives and evaluate campaign effectiveness
  • Course structure

    • 3 non-consecutive days in a workshop format
    • Presentations and Q&A sessions delivered by industry leaders
    • A live brief assignment judged by a senior marketing specialist
    • Workshops and presentations
    • Downloadable PDF’s for follow up reading
  • Important dates & price

    Course dates: 19 April, 3 May & 24 May 2023 
    Booking deadline: 17 March 2023
    Member | $1900 + GST
    Non-member | $2500 + GST

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